Wednesday, 27 January 2016

TPP and US Apparel and Footwear Industry

[New Study By Peterson Institute Outlines Costs, Benefits of TPP | Footwear News] is good,have a look at it! http://footwearnews.com/2016/business/uncategorized/trans-pacific-partnership-peterson-study-domestic-footwear-manufacturing-tpp-pros-cons-unemployment-187396/

As members of the Trans-Pacific Partnership countries prepare to gather next week to sign the historic trade deal, a new study has been released analyzing the impact of the TPP here at home.

While Congress and member nations will still have to approve the deal after the signing, a study completed by the Peterson Institute concluded that the U.S. will be a big winner.

According to the study, the U.S. will see annual real incomes would rise $131 billion, or about half a percent of GDP, by 2030 when the deal is almost entirely implemented. The annual incomes in the U.S. would rise at least at that rate every year after. That’s roughly the equivalent of $1.45 trillion in domestic investment here in the U.S.

The study, authored by Peter Petri at Brandeis University and Michael Plummer of Johns Hopkins University, is one of the first to try to fully quantify the impact of the impact of the trade deal on the U.S. economy. The study also said that Vietnam and Malaysia would proportionally get the biggest boost to their economies from the TPP.

Footwear and apparel do stand to gain from the agreement long term, but the authors of the study do note that these are the industries most affected by imports, and are most likely to feel some short term pain points, especially in employment.

According to the report, there will be some job losses and a bump in what the authors call “job churn,” or movements of jobs between sectors and industries. Apparel, footwear and other labor-intensive manufacturing industries are most likely to see job cuts as a result of the deal. About 50,000 jobs a year are expected from the agreement during the years of implementation.

“On the import side, foreign producers have comparative advantages in labor-intensive manufactures and in some services and will be able to increase sales as U.S. barriers are gradually removed in sectors such as textiles and apparel,” wrote the authors.

The authors though do say that while some of the labor-intensive industries may lose jobs, overall the TPP will help to boost employment for high-skilled manufacturing and financial industries.

While the study singles out footwear and apparel, shoe industry experts said that overall the deal will be a boon for the industry. “At the end of the day, the study can’t know the industry like we do,” said Matt Priest, president of the Footwear Retailers and Distributors of America. “Brands like Wolverine, New Balance and HH Brown continue to produce here to be close to market, and because there are so many specialty types of shoes, whether specialty boots or for the U.S. military, that need skilled laborers.”

Priest also pointed out that in an FDRA backed study in 2013, China is most likely to lose the jobs from the TPP as the industry shifts to rely more heavily on Vietnam. “Because China is currently the main source of U.S. athletic footwear imports, it stands to reason that the shift in sourcing to Vietnam predicted here, would come largely at China’s expense,” concluded the FDRA study.

One thing that is for certain though about the TPP, is that there is still a long way to go for legislative approval.

Sunday, 24 January 2016

How to Coach a Smart but Clueless Leader | Daniel Goleman | LinkedIn

How to Coach a Smart but Clueless Leader | Daniel Goleman | LinkedIn



Three Kinds of Empathy

1. Cognitive empathy allows you to sense how someone else thinks about the world. This helps you say things so they can be heard. Without cognitive empathy, Sandy was missing information that could inform how to best present ideas.

2. Emotional empathy means you resonate with how another person feels. Cliff’s inability to read the emotions of his staff left him open to continually distressing the people around him.
3. Empathic concern is an ability to sense what someone else needs and express how you care about those needs. Robin’s lack of caring for his team led to a decrease in their motivation.

Understand the Brain Basis for Leadership Development | Daniel Goleman | LinkedIn

Understand the Brain Basis for Leadership Development | Daniel Goleman | LinkedIn





Do you know people like this?




An executive I know constantly gets impatient, blowing up at her direct reports.
At another company, a brilliant systems analyst “can’t be put in front of our clients,” as his boss says, because he instantly starts talking about his solution to their problem. He pays no attention to them – no small talk, no questions, nothing.
And, then there is that new team leader who is failing although she was a bright star as a lone contributor.


The Brain at Work



Each of these common performance deficits is caused by a particular brain system. Take that executive who lashes out, alienating the very people she depends on for her own success. Research by neuroscientist Joseph LeDoux at New York University tells us such emotional hijacks suggest an amygdala insufficiently controlled by the prefrontal cortex.
That pattern of amygdala hijacks can be seen in toddlers, many teenagers – and quite a few executives. In the case of kids and teens, the normal maturation of the brain’s self-management circuitry should take care of the problem. For the executive, this could call for some focused work with a coach.
That systems analyst who can’t relate to clients most likely suffers from a deficit in the brain’s wiring for empathy. As Jean Decety, a neuroscientist at the University of Chicago has shown, there are three distinct wiring patterns in the brain for different kinds of empathy – understanding how other people are seeing things; feeling what they are feeling; and caring. Good client relationships – or relationships of any kind – take all three.
And, the bright lone star who fails as a leader may have trouble integrating circuits for managing herself with those for effective relationships. The work ofDaniel Siegel, a psychiatrist at UCLA, shows the smooth integration of the whole brain marks an ideal for leadership – an inner reality that translates into optimal performance.


Brains Can Change



But don’t give up on any of these executives. The brain is plastic, changing with repeated experiences, practice, and learning. Tania Singer at the Max Planck Institute, for example, has designed training programs for the empathy circuitrythat produce positive changes. And Daniel Siegel’s “wheel of awareness” exercisehelps boost brain integration. And better amygdala management can come from exercises ranging from anger management courses to meditation.

Why Davos is Anxious | Ian Bremmer | LinkedIn

Why Davos is Anxious | Ian Bremmer | LinkedIn









Observations at Davos





Latin America is here in full force. In a year of huge general foreboding, a good chunk of Latin America looks stable and promising (relatively speaking), and they know it. Mexican President Enrique Pena Nieto and newly elected Argentine President Mauricio Macri are getting a lot of attention.



The Japanese contingent, as always, is large, coordinated and efficient.



The US delegation is pretty big, but everyone is off doing their own thing. Al Gore is also here. Davos is like his Christmas.



The Russian contingent used to descend on Davos in force, renting out a mansion that was a central hub of activity. They’ve downgraded this year, renting out a coffee shop instead to use as their home base. Make of that what you will.

Top 10 digital marketing stats of the week | Econsultancy

Top 10 digital marketing stats of the week | Econsultancy





Top 10 digital marketing stats of the week



By Jack Simpson



22 January, 2016





The best digital marketing stats we’ve seen this week.





25% of brands say personalisation most important for improving customer experience



A quarter of brands and 27% of agencies believe making experiences as personalised and relevant as possoible is the most important factor in terms of improving the customer experience, according to our newly released

Quarterly Digital Trends Briefing.



25% of brands also say making the customer experience as valuable as possible is the key, while 17% place the most emphasis on making it easy to understand.







58% say being ‘customer-centric’ is most important for establishing ‘digital native’ culture

This is according to our recent Effective Leadership in the Digital Age report.





The next two most important qualities according to respondents are being ‘data-driven’ (40%) and being ‘innovative’ (28%).







‘Creative’, ‘strategic’ and ‘motivated’ most-used marketing buzzwords

LinkedIn has revealed the adjectives UK marketers most frequently use on their profile summaries, and the results are predictably nauseating.







The 2016 top 10 UK marketing buzzwords, according to LinkedIn, are:



Creative

Strategic

Motivated

Passionate

Track record

Enthusiastic

Driven

Successful

Innovative

Ambitious









35% of over-55s regularly shop for clothes online



More than a third of shoppers over the age of 55 regularly shop for clothes online, according to a new study by Fits.me, representing an opportunity for ecommerce sites to target the ‘grey pound’ in 2016.





Other key findings include:



34% of over-55s occasionally shop for clothes on the internet.

24% often or always find it hard to locate what they’re looking for when shopping both in-store and online for clothes.

40% always or often actively find the process of finding the garments they are looking for irritating while shopping for clothes.

UK declared ‘nation most likely to shop on a mobile’

More consumers from the UK are opting to hit the January sales on mobile devices than those from other regions around the world, according to a recent survey by Episerver.







59% of UK respondents made a purchase via their mobile device in the last month.



This figure drops to 50% in the US, 46% in Australia, and dips to 36% in some European nations (Belgium and the Netherlands).





One in four Brits planning ‘digital detox’ in 2016

A quarter of British people are planning on temporarily giving up digital aspects of their lifestyle such as the internet or television, according to new research by Greenlight.





Other key findings include:



Celebrities are driving the trend: Following the example set by celebrities such as Ed Sheeran, Adele, and Russell Brand who have spoken publically about ‘taking a break’ from the web to concentrate on creative projects, many Brits are seeking more time away from digital devices.

Some 7% plan to watch less TV, 6% intend to use apps less, and 5% will reduce the size of their social media networks. Meanwhile, 3% of Brits are thinking about taking a ‘digital detox’ vacation where the use of technology is banned.







57% of brand ambassadors do it ‘to lend a helping hand’

This is according to a new infographic from iAdvize, which also claims the majority of brand ambassadors are either aged 26-35 (34%) or under 25 (32%).







UK seasonal search ad spend increased 12%

Search ad spend was up 12% YoY between 1 November and 25 December, generating 20% more clicks and 35% more revenue than the previous year, according to new figures from Kenshoo.



Black Friday saw similarly positive results, with 14% ad spend increase and 25% revenue increase YoY.



Global spend on social advertising jumps 50%







Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new data from Kenshoo.







100% of big brands hire from ad and media agencies

Every single one of the large organisations quizzed in a recent Kiosked survey said they’ve hired people with ad or media agency experience in the last three months.





Other key findings include:



100% of medium-sized organisations have hired at least one person with ad or media agency experience in the past three months, up from 86% the previous year.

The figure for small companies is 0%.







57% of respondents expect an increase in their recruitment activity from the ad agency sector in 2016.

More than 58% of recruiters questioned have noticed an increase in the requirements for an advertising skillset this year.

The most important skill to brand marketers making in-house hires is creativity (30%), followed by ‘project/campaign management’ (22%).

Timely and vaguely relevant stat of the week…









On this day in 2002, Amazon.com announced its first net profit in the fourth quarter (Q4 2001).



Also on this day in 2002, AOL Time Warner filed suit against Microsoft in federal court, seeking damages for harm done to AOL’s Netscape internet browser after Microsoft began giving away Internet Explorer for free.

Social Media

What are the Most Useful Social Media Networks in 2016 and why?

Answer:

·       Facebook: Because of their insanely huge reach and fantastic ad targeting.

·       Twitter: Doesn’t have as much reach as Facebook, but has similarly awesome ad targeting and much lower advertiser competition.

·       Instagram: Ridiculously low advertiser competition, same awesome ad targeting options as Facebook, reasonably large reach (bigger than Twitter, smaller than Facebook).


http://hotinsocialmedia.com/24-expert-opinions-about-the-top-3-most-useful-social-media-networks-in-2016/

Sunday, 17 January 2016

Digital Strategy

What to consider before creating a digital marketing strategy - http://thenextweb.com/offers/2016/01/16/things-consider-creating-next-digital-marketing-strategy/