Saturday, 30 January 2016
A Class On Tacos At The University Of Kentucky Is Basically All Your Dreams Come True | Bustle
4 Easy lifestyle swaps I make to get back on track after the holidays
4 Easy lifestyle swaps I make to get back on track after the holidays
1. Swap out sweets for Chex™ snack bags
2. Swap out juice for water
3. Swap out playing video games for exercise
4. Swap out candy for fruit
Friday, 29 January 2016
Product Development Stages
New Product Development and Marketing Consulting
FIVE STAGES TO PRODUCE YOUR PRODUCT
By David Lieberstein
The Dream Product Guru
There are a myriad of details to manage from taking your product concept into production and on to the marketplace! I am sharing numerous ideas and considerations to support you on your path to successfully launch your new product and company. I hope you find this article helpful.
STAGE ONE:
Product Design
Concept: What does your product do for the consumer? How is it different from other products that may address a similar use? Have you market tested your idea to close friends and business associates to assess the interest and viability of your product? What is your retail price target?
Make sure your product is properly designed with full specifications. A factory is not able to give you a proper quotation unless you have full dimensions clearly shown on simple drawings for each component part of your product as well as overall finished product. If there are any special requirements for surface finish, colors, materials, packaging, etc, do your best to consider and specify all these details.
Do you need to file a provisional patent or full patent? Is your product an invention that has unique functions and/or design that may be protected with a patent? Do your own online research with the U.S. Patent Office or other online services to search other similar patents before spending too much time or money with attorneys. Once you feel satisfied that your invention is patentable, review options online to file the low cost provisional patent yourself (under $200) or find a patent attorney to do the work (usually $500 - $5,000, depending on how much work they need to do and if provisional or full patent filing).
STAGE TWO
Factory Quotations
Determine the best type of factory you need to produce your product. You may find a domestic source that is cost effective to keep better quality control and jobs local. However, most products are usually less expensive to produce overseas. You can research online with alibaba.com where many factories will list their services. There are many U.S. or Hong Kong based sourcing agencies that will do the work for you, properly ‘vetting’ the factory to be sure they are high quality, integrity and reliability.
It is important to be very careful prior to sending your specifications overseas to someone you don’t know to protect yourself from copycats. Even if you have a provisional patent, that does not guarantee that an unscrupulous person in a factory may decide that your invention is great and too tempting not to copy it. If possible, only send portions of your unique product to quote or don’t disclose the product’s final use. A good agency will do their best to only work with reputable factories and will charge a modest fee above the factory costs (usually 10% - 20%).
Minimum order requirements are usually stated by the factory. These are often negotiable. Ask for your lowest projected quantity based on your sales projections and available budget for initial inventory. If their quote is for too many units, try asking them to produce a lower quantity at a higher price per unit.
Terms are usually 50% deposit to start production and the balance prior to shipping from the factory. These can be negotiated a bit, but usually not until you have done business together a few times.
Do pricing feasibility test to see if your ‘landed’ costs with proper margins to wholesale and retail will be competitive and viable to your targeted customers. Do not proceed with investing into production unless the numbers make profitable sense
STAGE THREE
Preproduction samples
Once you have accepted a factory and their pricing/minimums, they will produce a pre-production sample. If there are molds that need to be made to produce your product, you will need to pay for these molds before a final pre-production sample can be produced. Many factories can create an initial prototype by hand prior to building the molds. The mold cost can range from $500 - $50,000 or more, depending on what you are producing, materials used (metal, plastic, ceramic, etc.) and the complexity of the mold. This is a usually a one- time charge.
Sample approvals – be sure you are satisfied with the final pre- production samples before you give written authority to move forward into production. The factory will usually charge you for the air freight to send samples for your approval. The actual samples are usually done at no charge unless they are more complex and the factory requests a prepaid sampling charge.
STAGE FOUR
Product Logistics
Payment terms must be kept on a timely basis to assure that your product is made in the time the factory agreed upon. Production time is usually 6 – 8 weeks, once you have given written approvals to move forward on production AND they have received your payments for the deposits.
Contract with a Freight Forwarder and Customs Broker to arrange all the details for shipping, documentation and customs clearing. If you are using a sourcing agency, they will be able to arrange these details for you as well.
Once production is completed, you will most likely need to pay the factory the balance due for production. If overseas, these payments are arranged through your bank using a telex transfer of funds.
STAGE FIVE
Shipping and Warehouse logistics
Shipping time for China and far east regions is generally 2 -3 weeks to the west coast. Additional time needs to be factored in for unloading the container and transporting the goods to your warehouse location.
Arrange for inland shipping from the port of entry (or domestic factory) to your warehouse location.
Choose a warehouse facility. Will you lease your own warehouse space, use your home initially or contract with a ‘third party logistics’ company to store and ship your products? These are important decisions based on how many items you are producing, how much space will be required to store your initial production and budgets. An outside logistics company is often the best option to minimize fixed costs for warehousing and shipping costs to get products to your customers.
WORDS OF WISDOM
Do your best to minimize your investment for the initial production run to maximize the best use of your working capital.
Pre sell your product to key accounts as soon as you have approved your pre-production samples for production.
Have your website finished and operational at least 30 days before your product arrives to your warehouse.
Get all your administrative logistics set up to run your business from day one so there is no lag time once the products arrive at your warehouse.
Hire an experienced consultant to help you manage the myriad of details involved in production, package design, logistics, marketing and business planning to successfully launch your ‘Dream Product’.
Please review my website at www.dreamproductguru.com to learn more about my background in the housewares, gift and consumer goods industries, selling over $100 Million in products over the years, and the consulting services available.
Best of luck in your new endeavor!
[Five Stages to Produce Your Product | David Lieberstein | LinkedIn] is good,have a look at it! https://www.linkedin.com/pulse/five-stages-produce-your-product-david-lieberstein?forceNoSplash=true
[Five Stages to Produce Your Product | David Lieberstein | LinkedIn] is good,have a look at it! https://www.linkedin.com/pulse/five-stages-produce-your-product-david-lieberstein?forceNoSplash=true
Wednesday, 27 January 2016
TPP and US Apparel and Footwear Industry
[New Study By Peterson Institute Outlines Costs, Benefits of TPP | Footwear News] is good,have a look at it! http://footwearnews.com/2016/business/uncategorized/trans-pacific-partnership-peterson-study-domestic-footwear-manufacturing-tpp-pros-cons-unemployment-187396/
As members of the Trans-Pacific Partnership countries prepare to gather next week to sign the historic trade deal, a new study has been released analyzing the impact of the TPP here at home.
While Congress and member nations will still have to approve the deal after the signing, a study completed by the Peterson Institute concluded that the U.S. will be a big winner.
According to the study, the U.S. will see annual real incomes would rise $131 billion, or about half a percent of GDP, by 2030 when the deal is almost entirely implemented. The annual incomes in the U.S. would rise at least at that rate every year after. That’s roughly the equivalent of $1.45 trillion in domestic investment here in the U.S.
The study, authored by Peter Petri at Brandeis University and Michael Plummer of Johns Hopkins University, is one of the first to try to fully quantify the impact of the impact of the trade deal on the U.S. economy. The study also said that Vietnam and Malaysia would proportionally get the biggest boost to their economies from the TPP.
Footwear and apparel do stand to gain from the agreement long term, but the authors of the study do note that these are the industries most affected by imports, and are most likely to feel some short term pain points, especially in employment.
According to the report, there will be some job losses and a bump in what the authors call “job churn,” or movements of jobs between sectors and industries. Apparel, footwear and other labor-intensive manufacturing industries are most likely to see job cuts as a result of the deal. About 50,000 jobs a year are expected from the agreement during the years of implementation.
“On the import side, foreign producers have comparative advantages in labor-intensive manufactures and in some services and will be able to increase sales as U.S. barriers are gradually removed in sectors such as textiles and apparel,” wrote the authors.
The authors though do say that while some of the labor-intensive industries may lose jobs, overall the TPP will help to boost employment for high-skilled manufacturing and financial industries.
While the study singles out footwear and apparel, shoe industry experts said that overall the deal will be a boon for the industry. “At the end of the day, the study can’t know the industry like we do,” said Matt Priest, president of the Footwear Retailers and Distributors of America. “Brands like Wolverine, New Balance and HH Brown continue to produce here to be close to market, and because there are so many specialty types of shoes, whether specialty boots or for the U.S. military, that need skilled laborers.”
Priest also pointed out that in an FDRA backed study in 2013, China is most likely to lose the jobs from the TPP as the industry shifts to rely more heavily on Vietnam. “Because China is currently the main source of U.S. athletic footwear imports, it stands to reason that the shift in sourcing to Vietnam predicted here, would come largely at China’s expense,” concluded the FDRA study.
One thing that is for certain though about the TPP, is that there is still a long way to go for legislative approval.
Sunday, 24 January 2016
How to Coach a Smart but Clueless Leader | Daniel Goleman | LinkedIn
Understand the Brain Basis for Leadership Development | Daniel Goleman | LinkedIn
Do you know people like this?
The Brain at Work
Brains Can Change
Why Davos is Anxious | Ian Bremmer | LinkedIn
Observations at Davos
Latin America is here in full force. In a year of huge general foreboding, a good chunk of Latin America looks stable and promising (relatively speaking), and they know it. Mexican President Enrique Pena Nieto and newly elected Argentine President Mauricio Macri are getting a lot of attention.
The Japanese contingent, as always, is large, coordinated and efficient.
The US delegation is pretty big, but everyone is off doing their own thing. Al Gore is also here. Davos is like his Christmas.
The Russian contingent used to descend on Davos in force, renting out a mansion that was a central hub of activity. They’ve downgraded this year, renting out a coffee shop instead to use as their home base. Make of that what you will.
Top 10 digital marketing stats of the week | Econsultancy
Top 10 digital marketing stats of the week
By Jack Simpson
22 January, 2016
The best digital marketing stats we’ve seen this week.
25% of brands say personalisation most important for improving customer experience
A quarter of brands and 27% of agencies believe making experiences as personalised and relevant as possoible is the most important factor in terms of improving the customer experience, according to our newly released
Quarterly Digital Trends Briefing.
25% of brands also say making the customer experience as valuable as possible is the key, while 17% place the most emphasis on making it easy to understand.
58% say being ‘customer-centric’ is most important for establishing ‘digital native’ culture
This is according to our recent Effective Leadership in the Digital Age report.
The next two most important qualities according to respondents are being ‘data-driven’ (40%) and being ‘innovative’ (28%).
‘Creative’, ‘strategic’ and ‘motivated’ most-used marketing buzzwords
LinkedIn has revealed the adjectives UK marketers most frequently use on their profile summaries, and the results are predictably nauseating.
The 2016 top 10 UK marketing buzzwords, according to LinkedIn, are:
Creative
Strategic
Motivated
Passionate
Track record
Enthusiastic
Driven
Successful
Innovative
Ambitious
35% of over-55s regularly shop for clothes online
More than a third of shoppers over the age of 55 regularly shop for clothes online, according to a new study by Fits.me, representing an opportunity for ecommerce sites to target the ‘grey pound’ in 2016.
Other key findings include:
34% of over-55s occasionally shop for clothes on the internet.
24% often or always find it hard to locate what they’re looking for when shopping both in-store and online for clothes.
40% always or often actively find the process of finding the garments they are looking for irritating while shopping for clothes.
UK declared ‘nation most likely to shop on a mobile’
More consumers from the UK are opting to hit the January sales on mobile devices than those from other regions around the world, according to a recent survey by Episerver.
59% of UK respondents made a purchase via their mobile device in the last month.
This figure drops to 50% in the US, 46% in Australia, and dips to 36% in some European nations (Belgium and the Netherlands).
One in four Brits planning ‘digital detox’ in 2016
A quarter of British people are planning on temporarily giving up digital aspects of their lifestyle such as the internet or television, according to new research by Greenlight.
Other key findings include:
Celebrities are driving the trend: Following the example set by celebrities such as Ed Sheeran, Adele, and Russell Brand who have spoken publically about ‘taking a break’ from the web to concentrate on creative projects, many Brits are seeking more time away from digital devices.
Some 7% plan to watch less TV, 6% intend to use apps less, and 5% will reduce the size of their social media networks. Meanwhile, 3% of Brits are thinking about taking a ‘digital detox’ vacation where the use of technology is banned.
57% of brand ambassadors do it ‘to lend a helping hand’
This is according to a new infographic from iAdvize, which also claims the majority of brand ambassadors are either aged 26-35 (34%) or under 25 (32%).
UK seasonal search ad spend increased 12%
Search ad spend was up 12% YoY between 1 November and 25 December, generating 20% more clicks and 35% more revenue than the previous year, according to new figures from Kenshoo.
Black Friday saw similarly positive results, with 14% ad spend increase and 25% revenue increase YoY.
Global spend on social advertising jumps 50%
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new data from Kenshoo.
100% of big brands hire from ad and media agencies
Every single one of the large organisations quizzed in a recent Kiosked survey said they’ve hired people with ad or media agency experience in the last three months.
Other key findings include:
100% of medium-sized organisations have hired at least one person with ad or media agency experience in the past three months, up from 86% the previous year.
The figure for small companies is 0%.
57% of respondents expect an increase in their recruitment activity from the ad agency sector in 2016.
More than 58% of recruiters questioned have noticed an increase in the requirements for an advertising skillset this year.
The most important skill to brand marketers making in-house hires is creativity (30%), followed by ‘project/campaign management’ (22%).
Timely and vaguely relevant stat of the week…
On this day in 2002, Amazon.com announced its first net profit in the fourth quarter (Q4 2001).
Also on this day in 2002, AOL Time Warner filed suit against Microsoft in federal court, seeking damages for harm done to AOL’s Netscape internet browser after Microsoft began giving away Internet Explorer for free.
Social Media
What are the Most Useful Social Media Networks in 2016 and why?
Answer:
· Facebook: Because of their insanely huge reach and fantastic ad targeting.
· Twitter: Doesn’t have as much reach as Facebook, but has similarly awesome ad targeting and much lower advertiser competition.
· Instagram: Ridiculously low advertiser competition, same awesome ad targeting options as Facebook, reasonably large reach (bigger than Twitter, smaller than Facebook).
http://hotinsocialmedia.com/24-expert-opinions-about-the-top-3-most-useful-social-media-networks-in-2016/
Sunday, 17 January 2016
Digital Strategy
Thursday, 14 January 2016
How Google's Search Chief Has Been Living The "Mobile First" Life For Over A Year
How rich people think differently - Business Insider
21 ways rich people think differently than the average person
http://www.businessinsider.com/how-rich-people-think-differently-2015-8
Stuart C. Wilson / Stringer / Getty ImagesGetting rich may be all in your head.
Mastering your money has a lot more to do with psychology and mindset than we might think.
That's what Napoleon Hill preached in his bestselling 1937 book "Think and Grow Rich," the culmination of his intensive study of more than 500 self-made millionaires.
Self-made millionaire Steve Siebold, who has interviewed 1,200 of the world's wealthiest people during the past three decades, agrees. As backward as it sounds, getting rich often has less to do with the money than the mentality, he writes in his book "How Rich People Think."
Here are 21 mindsets of the wealthy that you could adopt today:
Mandi Woodruff contributed reporting to this post.
Rich people believe poverty is the root of all evil
... while average people think money is the root of all evil.
According to Siebold, there's a certain shame that comes along with "getting rich" in lower-income communities.
"The average person has been brainwashed to believe rich people are lucky or dishonest," he writes. "The world class knows that while having money doesn't guarantee happiness, it does make your life easier and more enjoyable."
Rich people think selfishness is a virtue
... while average people think selfishness is a vice.
"The rich go out there and try to make themselves happy. They don't try to pretend to save the world," Siebold told Business Insider.
The problem is that middle-class people see that as a negative — and it's keeping them poor, he writes.
"If you're not taking care of you, you're not in a position to help anyone else," he said. "You can't give what you don't have."
Rich people have an action mentality
... while average people have a lottery mentality.
"While the masses are waiting to pick the right numbers and praying for prosperity, the great ones are solving problems," Siebold writes. "The hero [most people] are waiting for is maybe God, government, their boss, or their spouse. It's the average person's level of thinking that breeds this approach to life and living while the clock keeps ticking away."
Rich people believe in acquiring specific knowledge
... while average people think the road to riches is paved with formal education.
"Many world-class performers have little formal education, and have amassed their wealth through the acquisition and subsequent sale of specific knowledge," Siebold writes. "Meanwhile, the masses are convinced that master's degrees and doctorates are the way to wealth, mostly because they are trapped in the linear line of thought that holds them back from higher levels of consciousness ... The wealthy aren't interested in the means, only the end."
Rich people dream of the future
... while average people long for the good old days.
"People who believe their best days are behind them rarely get rich, and often struggle with unhappiness and depression," Siebold writes. "Self-made millionaires get rich because they're willing to bet on themselves and project their dreams, goals, and ideas into an unknown future."
Rich people think about money logically
... while average people see money through the eyes of emotion.
"An ordinarily smart, well-educated, and otherwise successful person can be instantly transformed into a fear-based, scarcity-driven thinker whose greatest financial aspiration is to retire comfortably," Siebold writes. "The world class sees money for what it is and what it's not, through the eyes of logic. The great ones know money is a critical tool that presents options and opportunities."
Rich people follow their passion
... while average people earn money doing things they don't love.
"To the average person, it looks like the rich are working all the time," Siebold says. "But one of the smartest strategies of the world class is doing what they love and finding a way to get paid for it."
On the other hand, members of the middle class take jobs they don't enjoy "because they need the money, and they've been trained in school and conditioned by society to live in a linear thinking world that equates earning money with physical or mental effort."
Rich people are up for the challenge
... while average people set low expectations so they're never disappointed.
"Psychologists and other mental health experts often advise people to set low expectations for their life to ensure they are not disappointed," Siebold writes.
But, he says, "no one would ever strike it rich and live their dreams without huge expectations."
Rich people use other people's money
... while average people believe you need money to make money.
Siebold says the rich aren't afraid to fund their future from other people's pockets.
"Rich people know not being solvent enough to personally afford something is not relevant. The real question is, 'Is this worth buying, investing in, or pursuing?'" he writes.
Rich people know the markets are driven by emotion and greed
... while average people believe they're driven by logic and strategy.
"The rich know that the primary emotions that drive financial markets are fear and greed, and they factor this into all trades and trends they observe," Siebold writes. "This knowledge of human nature and its overlapping impact on trading gives them strategic advantage in building greater wealth through leverage."
Rich people teach their kids to get rich
... while average people teach their children how to survive.
Rich parents teach their kids from an early age about the world of "haves" and "have-nots," Siebold says.
While many people have argued that he's supporting the idea of elitism, he disagrees.
"[People] say parents are teaching their kids to look down on the masses because they're poor. This isn't true," he writes. "What they're teaching their kids is to see the world through the eyes of objective reality — the way society really is."
Rich people find peace of mind in wealth
... while average people let money stress them out.
The reason wealthy people earn more wealth is that they're not afraid to admit that money can solve most problems, Siebold says.
"[The middle class] sees money as a never-ending necessary evil that must be endured as part of life. The world class sees money as the great liberator, and with enough of it, they are able to purchase financial peace of mind."
Rich people would rather be educated than entertained
... while average people would rather be entertained than educated.
While the rich don't put much stock in furthering wealth through formal education, they appreciate the power of learning long after college is over, Siebold explains.
"Walk into a wealthy person's home and one of the first things you'll see is an extensive library of books they've used to educate themselves on how to become more successful," he writes. "The middle class reads novels, tabloids, and entertainment magazines."
Rich people just want to surround themselves with like-minded people
... while average people think rich people are snobs.
The negative-money mentality poisoning the middle class is what keeps the rich hanging out with the rich, Siebold says.
"[Rich people] can't afford the messages of doom and gloom," he writes. "This is often misinterpreted by the masses as snobbery. Labeling the world class as snobs is another way the middle class finds to feel better about themselves and their chosen path of mediocrity."
Rich people focus on earning
... while average people focus on saving.
Siebold theorizes that the wealthy focus on what they'll gainby taking risks, rather than how to save what they have.
"The masses are so focused on clipping coupons and living frugally they miss major opportunities," he writes. "Even in the midst of a cash flow crisis, the rich reject the nickel and dime thinking of the masses. They are the masters of focusing their mental energy where it belongs: on the big money."
Rich people know when to take risks
... while average people play it safe with money.
"Leverage is the watchword of the rich," Siebold writes. "Every investor loses money on occasion, but the world class knows no matter what happens, they will always be able to earn more."
Rich people find comfort in uncertainty
... while average people want to be comfortable.
"Physical, psychological, and emotional comfort is the primary goal of the middle class mindset," Siebold writes. "World class thinkers learn early on that becoming a millionaire isn't easy and the need for comfort can be devastating. They learn to be comfortable while operating in a state of ongoing uncertainty."
Rich people expect to make more money
... while average people expect to struggle.
"Don't listen to the naysayers who tell you that life is supposed to be a struggle and that you should settle and be grateful for what you have," Siebold writes on Business Insider.
You have to think big. Why not $1 million?
Rich people are obsessed with success
... while average people believe obsession is a bad word.
"The truth is wealthy people have a healthy obsession with getting what they want, which includes money," Siebold writes. "The wealthy see business and life as a game, and it's a game they love to win."
Think about what you want and exactly how you're going to get it, advises Siebold. It will take a certain level of discipline to "win."
Rich people see money as a friend
... while average people see it as their enemy.
"Most people have a dysfunctional, adversarial relationship with money. After all, we are taught that money is scarce — hard to earn and harder to keep,"Siebold writes. "If you want to start attracting money, stop seeing it as your enemy and think of it as one of your greatest allies. It's a friend that has the power to end sleepless nights of worry and physical pain, and can even save your life. The rich see money as a special friend that can help them in ways no other friend can, and these positive feelings lead them to build a stronger relationship every day."
Rich people know you can have it all
... while average people believe they must choose between a great family and being rich.
The idea that wealth must come at the expense of family time is nothing but a "cop out," Siebold says.
"The masses have been brainwashed to believe it's an either/or equation," he writes. "The rich know you can have anything you want if you approach the challenge with a mindset rooted in love and abundance."
Wealthy people set different expectations than average people - Business Insider
7 Marketing Mistakes That Could Sink Your Business
Tuesday, 12 January 2016
Divahound — building a social media presence for your small business
Mobile Content Is BIG
#SocialMedia Updates from December 2015 | SEJ
Social Media Updates from December 2015
https://www.searchenginejournal.com/month-socialmedia-updates-december-2015/152543/
By Debbie Miller
The New Year is upon us and it’s time to review the latest in social as well as brainstorm new social media strategies for the year.
Social networks change the dimensions and formats of images frequently and it can be difficult to stay in-the-know on the proper sizes for creative elements.
As you start to plan out your social media campaigns for 2016, it’s critical to optimize social media profiles with the right image sizes if you want to stand out from the crowd. Check out SEJ’s Social Media Image Sizes Cheat Sheetfor an overview of the proper image dimensions for every channel.
It’s time to look back on the final month of 2015 and see what updates our favorite social networks announced at the end of the year.
Facebook’s infamous real-name policy — which requires everyone to use either a real name, or a name they’re known by — is now going to be more efficiently enforced.
Facebook released a new set of tools designed to facilitate better communication between Page owners and their audiences. With the number of messages being sent to Pages doubling compared to this time last year, the new features to help Page owners become more responsive to their audience from any device.
The live video feature Facebook began testing with celebrities is now available to a small portion of US-based iPhone users. According to the Facebook Newsroom, this new feature will allow users to share streaming videos they are seeing in real-time.
Google+
The new Google+ is a place for interests, with an emphasis on its ‘Communities’ and ‘Collections.’ The new Google+ is much simpler and also more mobile friendly. According to Google, it focuses on “simple navigation and improved search” which means business’ pages display less specific information than previously.
LinkedIn is an online professional networking site-turned publishing platform. While LinkedIn originally extended its invite to contribute articles to influencers, in 2014 they widened the publishing platform to everyone. Several individuals are setting a high bar when it comes to publishing on LinkedIn.
Pinterest announced it will let U.S. business buy its “promoted pins” advertising product starting in January. This is the latest step by one of the technology world’s so-called unicorns to build an advertising business worthy of its $11 billion valuation.
Twitter revamped the way photos posted to its service will look, with a greater focus on a more media-heavy experience that now features uncropped photos and improved multi-photo displays.
YouTube
YouTube introduced a new permanent fixture to the iOS, Android, and desktop versions of its service — a ‘Trending’ tab that will surface viral videos in real time. This will be the home for viral videos, especially videos that are going viral right at this very moment.
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Debbie Miller
Social Media and Content Marketing Professional | Writer at Social Hospitality
Debbie has been working in digital marketing for 8 years. She is the President of Social Hospitality as well as the Digital Communications Manager for HyperDisk Marketing. She writes for a variety of Internet Marketing online publications and blogs including SEJ, Maximize Social Business, SEMrush, and AgoraPulse. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee and/or wine.
Top tech trends that will echo into 2016
By Sandhya Venkatachalam
- Clouds and computing everywhere: “Mobile,” including smart-phones, wearables and the Internet of Things, finally became the computing paradigms of focus and their use cases continued to evolve. Flexible cloud infrastructures that centrally coordinated applications and devices scaled even more rapidly and flexibly. Eventually, this will lead to computing everywhere, connecting everything we care about to the Internet and causing an even more rapid creation of data.
- Advanced and pervasive analytics: The focus of “big data” in 2015 really moved from managing and storing the data to understanding how to use the increasing amount, volume and variety of data to learn something we did not know before. We moved beyond asking a question and getting a slightly better answer to learning, through advanced analytics, what questions should even be asked in the first place. In the future, every application will have embedded analytics and will need to deliver insights and recommendations, not just processing data faster.
- Artificial intelligence and smart machines: Analytics and context started to pave the way for smart machines that can learn for themselves and act accordingly. The pace of advancement in AI actually sped up in 2015 and machine “helpers” started to simplify and automate many processes and to really “open their eyes”. Thanks to embedded intelligence and analytics, these systems will become more alert and responsive to their surroundings and will become more anticipatory as opposed to merely reactive.
- 3D Printing: 3D printing started to hit more affordable price points this year that will enable scale and growth in industrial uses as well as penetrate consumer use cases. Quality will continue to improve over the next few years with expansion likely be biggest in industrial and biomedical applications, helping companies reduce prototyping and building costs, as well as enabling new types of design and speed to development.