Saturday 30 January 2016

A Class On Tacos At The University Of Kentucky Is Basically All Your Dreams Come True | Bustle

A Class On Tacos At The University Of Kentucky Is Basically All Your Dreams Come True | Bustle



You can now study tacos at the University of Kentucky, because everything is beautiful. Especially tacos. This might be even better than that university that lets you major in pizza.
The class, named “Taco Literacy: Public Advocacy and Mexican Food in the U.S. South," is an undergraduate course taught by Steven Alvarez, an assistant professor in the university’s Writing, Rhetoric, and Digital Studies department. The aims of the course are to "explore the history and networks of Mexican and Mexican American food in the United States," including looking at "rhetorics of authenticity, local variations to preparation or presentation, and how food literacies situate different spaces, identities, and forms of knowledge."
All of that sounds genuinely fascinating — and also delicious.
Alvarez first got the idea for the class while working with the Southern Foodways Alliance. "After going to one of their symposiums, it really hit me that food is important," he said in an interview with Vice. "The oral histories of food that I heard were amazing. The stories were really impactful but the food became secondary. It was more about the social connections that people were making with food."

4 Easy lifestyle swaps I make to get back on track after the holidays

4 Easy lifestyle swaps I make to get back on track after the holidays



4 Easy lifestyle swaps I make to get back on track after the holidays



1. Swap out sweets for Chex™ snack bags

During the holiday, it’s OK to enjoy sweet desserts. But once the new year arrives, I swap out the pie pans and replace them with Chex™ cereal snack bags. I add dried fruit and nuts to the baggies, making a mix that satisfies our craving for something sweet, while also giving us energy.

2. Swap out juice for water

It’s amazing how much water our bodies need. Most of us, myself included, do not drink enough. To get back on track after the holiday, skip the juice aisle altogether. Instead, fill your water bottle each day and challenge yourself to drink 64 ounces. Water refreshes the body when consumed first thing in the morning and promotes healthy skin.

3. Swap out playing video games for exercise

My kids typically get video games for the holiday and could spend their entire vacation playing — if we let them. Instead, we challenge them to swap out an hour a day doing some kind of physical activity in exchange for an hour of playing video games.

4. Swap out candy for fruit

My kids love candy just as much as the next kid, but too much can be bad for their teeth. During the holidays, I don’t nag them. But the first week of January, I swap out candy jars for bowls filled with fruit. We eat fruit because it's yummy, but it also boosts our immune system and wards off colds. Fruit gives us the sweetness we're craving and contains the nutrients and vitamins our bodies need.





Friday 29 January 2016

Product Development Stages

New Product Development and Marketing Consulting

FIVE STAGES TO PRODUCE YOUR PRODUCT

By David Lieberstein

The Dream Product Guru

There are a myriad of details to manage from taking your product concept into production and on to the marketplace! I am sharing numerous ideas and considerations to support you on your path to successfully launch your new product and company. I hope you find this article helpful.

STAGE ONE:

Product Design

Concept: What does your product do for the consumer? How is it different from other products that may address a similar use? Have you market tested your idea to close friends and business associates to assess the interest and viability of your product? What is your retail price target?

Make sure your product is properly designed with full specifications. A factory is not able to give you a proper quotation unless you have full dimensions clearly shown on simple drawings for each component part of your product as well as overall finished product. If there are any special requirements for surface finish, colors, materials, packaging, etc, do your best to consider and specify all these details.

Do you need to file a provisional patent or full patent? Is your product an invention that has unique functions and/or design that may be protected with a patent? Do your own online research with the U.S. Patent Office or other online services to search other similar patents before spending too much time or money with attorneys. Once you feel satisfied that your invention is patentable, review options online to file the low cost provisional patent yourself (under $200) or find a patent attorney to do the work (usually $500 - $5,000, depending on how much work they need to do and if provisional or full patent filing).

STAGE TWO

Factory Quotations

Determine the best type of factory you need to produce your product. You may find a domestic source that is cost effective to keep better quality control and jobs local. However, most products are usually less expensive to produce overseas. You can research online with alibaba.com where many factories will list their services. There are many U.S. or Hong Kong based sourcing agencies that will do the work for you, properly ‘vetting’ the factory to be sure they are high quality, integrity and reliability.

It is important to be very careful prior to sending your specifications overseas to someone you don’t know to protect yourself from copycats. Even if you have a provisional patent, that does not guarantee that an unscrupulous person in a factory may decide that your invention is great and too tempting not to copy it. If possible, only send portions of your unique product to quote or don’t disclose the product’s final use. A good agency will do their best to only work with reputable factories and will charge a modest fee above the factory costs (usually 10% - 20%).

Minimum order requirements are usually stated by the factory. These are often negotiable. Ask for your lowest projected quantity based on your sales projections and available budget for initial inventory. If their quote is for too many units, try asking them to produce a lower quantity at a higher price per unit.

Terms are usually 50% deposit to start production and the balance prior to shipping from the factory. These can be negotiated a bit, but usually not until you have done business together a few times.

Do pricing feasibility test to see if your ‘landed’ costs with proper margins to wholesale and retail will be competitive and viable to your targeted customers. Do not proceed with investing into production unless the numbers make profitable sense

STAGE THREE

Preproduction samples

Once you have accepted a factory and their pricing/minimums, they will produce a pre-production sample. If there are molds that need to be made to produce your product, you will need to pay for these molds before a final pre-production sample can be produced. Many factories can create an initial prototype by hand prior to building the molds. The mold cost can range from $500 - $50,000 or more, depending on what you are producing, materials used (metal, plastic, ceramic, etc.) and the complexity of the mold. This is a usually a one- time charge.

Sample approvals – be sure you are satisfied with the final pre- production samples before you give written authority to move forward into production. The factory will usually charge you for the air freight to send samples for your approval. The actual samples are usually done at no charge unless they are more complex and the factory requests a prepaid sampling charge.

STAGE FOUR

Product Logistics

Payment terms must be kept on a timely basis to assure that your product is made in the time the factory agreed upon. Production time is usually 6 – 8 weeks, once you have given written approvals to move forward on production AND they have received your payments for the deposits.

Contract with a Freight Forwarder and Customs Broker to arrange all the details for shipping, documentation and customs clearing. If you are using a sourcing agency, they will be able to arrange these details for you as well.

Once production is completed, you will most likely need to pay the factory the balance due for production. If overseas, these payments are arranged through your bank using a telex transfer of funds.

STAGE FIVE     

Shipping and Warehouse logistics

Shipping time for China and far east regions is generally 2 -3 weeks to the west coast. Additional time needs to be factored in for unloading the container and transporting the goods to your warehouse location.

Arrange for inland shipping from the port of entry (or domestic factory) to your warehouse location.

Choose a warehouse facility. Will you lease your own warehouse space, use your home initially or contract with a ‘third party logistics’ company to store and ship your products? These are important decisions based on how many items you are producing, how much space will be required to store your initial production and budgets. An outside logistics company is often the best option to minimize fixed costs for warehousing and shipping costs to get products to your customers.

WORDS OF WISDOM

Do your best to minimize your investment for the initial production run to maximize the best use of your working capital.

Pre sell your product to key accounts as soon as you have approved your pre-production samples for production.

Have your website finished and operational at least 30 days before your product arrives to your warehouse.

Get all your administrative logistics set up to run your business from day one so there is no lag time once the products arrive at your warehouse.
Hire an experienced consultant to help you manage the myriad of details involved in production, package design, logistics, marketing and business planning to successfully launch your ‘Dream Product’.

Please review my website at www.dreamproductguru.com to learn more about my background in the housewares, gift and consumer goods industries, selling over $100 Million in products over the years, and the consulting services available.

Best of luck in your new endeavor!

[Five Stages to Produce Your Product | David Lieberstein | LinkedIn] is good,have a look at it! https://www.linkedin.com/pulse/five-stages-produce-your-product-david-lieberstein?forceNoSplash=true

[Five Stages to Produce Your Product | David Lieberstein | LinkedIn] is good,have a look at it! https://www.linkedin.com/pulse/five-stages-produce-your-product-david-lieberstein?forceNoSplash=true

Wednesday 27 January 2016

TPP and US Apparel and Footwear Industry

[New Study By Peterson Institute Outlines Costs, Benefits of TPP | Footwear News] is good,have a look at it! http://footwearnews.com/2016/business/uncategorized/trans-pacific-partnership-peterson-study-domestic-footwear-manufacturing-tpp-pros-cons-unemployment-187396/

As members of the Trans-Pacific Partnership countries prepare to gather next week to sign the historic trade deal, a new study has been released analyzing the impact of the TPP here at home.

While Congress and member nations will still have to approve the deal after the signing, a study completed by the Peterson Institute concluded that the U.S. will be a big winner.

According to the study, the U.S. will see annual real incomes would rise $131 billion, or about half a percent of GDP, by 2030 when the deal is almost entirely implemented. The annual incomes in the U.S. would rise at least at that rate every year after. That’s roughly the equivalent of $1.45 trillion in domestic investment here in the U.S.

The study, authored by Peter Petri at Brandeis University and Michael Plummer of Johns Hopkins University, is one of the first to try to fully quantify the impact of the impact of the trade deal on the U.S. economy. The study also said that Vietnam and Malaysia would proportionally get the biggest boost to their economies from the TPP.

Footwear and apparel do stand to gain from the agreement long term, but the authors of the study do note that these are the industries most affected by imports, and are most likely to feel some short term pain points, especially in employment.

According to the report, there will be some job losses and a bump in what the authors call “job churn,” or movements of jobs between sectors and industries. Apparel, footwear and other labor-intensive manufacturing industries are most likely to see job cuts as a result of the deal. About 50,000 jobs a year are expected from the agreement during the years of implementation.

“On the import side, foreign producers have comparative advantages in labor-intensive manufactures and in some services and will be able to increase sales as U.S. barriers are gradually removed in sectors such as textiles and apparel,” wrote the authors.

The authors though do say that while some of the labor-intensive industries may lose jobs, overall the TPP will help to boost employment for high-skilled manufacturing and financial industries.

While the study singles out footwear and apparel, shoe industry experts said that overall the deal will be a boon for the industry. “At the end of the day, the study can’t know the industry like we do,” said Matt Priest, president of the Footwear Retailers and Distributors of America. “Brands like Wolverine, New Balance and HH Brown continue to produce here to be close to market, and because there are so many specialty types of shoes, whether specialty boots or for the U.S. military, that need skilled laborers.”

Priest also pointed out that in an FDRA backed study in 2013, China is most likely to lose the jobs from the TPP as the industry shifts to rely more heavily on Vietnam. “Because China is currently the main source of U.S. athletic footwear imports, it stands to reason that the shift in sourcing to Vietnam predicted here, would come largely at China’s expense,” concluded the FDRA study.

One thing that is for certain though about the TPP, is that there is still a long way to go for legislative approval.

Sunday 24 January 2016

How to Coach a Smart but Clueless Leader | Daniel Goleman | LinkedIn

How to Coach a Smart but Clueless Leader | Daniel Goleman | LinkedIn



Three Kinds of Empathy

1. Cognitive empathy allows you to sense how someone else thinks about the world. This helps you say things so they can be heard. Without cognitive empathy, Sandy was missing information that could inform how to best present ideas.

2. Emotional empathy means you resonate with how another person feels. Cliff’s inability to read the emotions of his staff left him open to continually distressing the people around him.
3. Empathic concern is an ability to sense what someone else needs and express how you care about those needs. Robin’s lack of caring for his team led to a decrease in their motivation.

Understand the Brain Basis for Leadership Development | Daniel Goleman | LinkedIn

Understand the Brain Basis for Leadership Development | Daniel Goleman | LinkedIn





Do you know people like this?




An executive I know constantly gets impatient, blowing up at her direct reports.
At another company, a brilliant systems analyst “can’t be put in front of our clients,” as his boss says, because he instantly starts talking about his solution to their problem. He pays no attention to them – no small talk, no questions, nothing.
And, then there is that new team leader who is failing although she was a bright star as a lone contributor.


The Brain at Work



Each of these common performance deficits is caused by a particular brain system. Take that executive who lashes out, alienating the very people she depends on for her own success. Research by neuroscientist Joseph LeDoux at New York University tells us such emotional hijacks suggest an amygdala insufficiently controlled by the prefrontal cortex.
That pattern of amygdala hijacks can be seen in toddlers, many teenagers – and quite a few executives. In the case of kids and teens, the normal maturation of the brain’s self-management circuitry should take care of the problem. For the executive, this could call for some focused work with a coach.
That systems analyst who can’t relate to clients most likely suffers from a deficit in the brain’s wiring for empathy. As Jean Decety, a neuroscientist at the University of Chicago has shown, there are three distinct wiring patterns in the brain for different kinds of empathy – understanding how other people are seeing things; feeling what they are feeling; and caring. Good client relationships – or relationships of any kind – take all three.
And, the bright lone star who fails as a leader may have trouble integrating circuits for managing herself with those for effective relationships. The work ofDaniel Siegel, a psychiatrist at UCLA, shows the smooth integration of the whole brain marks an ideal for leadership – an inner reality that translates into optimal performance.


Brains Can Change



But don’t give up on any of these executives. The brain is plastic, changing with repeated experiences, practice, and learning. Tania Singer at the Max Planck Institute, for example, has designed training programs for the empathy circuitrythat produce positive changes. And Daniel Siegel’s “wheel of awareness” exercisehelps boost brain integration. And better amygdala management can come from exercises ranging from anger management courses to meditation.

Why Davos is Anxious | Ian Bremmer | LinkedIn

Why Davos is Anxious | Ian Bremmer | LinkedIn









Observations at Davos





Latin America is here in full force. In a year of huge general foreboding, a good chunk of Latin America looks stable and promising (relatively speaking), and they know it. Mexican President Enrique Pena Nieto and newly elected Argentine President Mauricio Macri are getting a lot of attention.



The Japanese contingent, as always, is large, coordinated and efficient.



The US delegation is pretty big, but everyone is off doing their own thing. Al Gore is also here. Davos is like his Christmas.



The Russian contingent used to descend on Davos in force, renting out a mansion that was a central hub of activity. They’ve downgraded this year, renting out a coffee shop instead to use as their home base. Make of that what you will.

Top 10 digital marketing stats of the week | Econsultancy

Top 10 digital marketing stats of the week | Econsultancy





Top 10 digital marketing stats of the week



By Jack Simpson



22 January, 2016





The best digital marketing stats we’ve seen this week.





25% of brands say personalisation most important for improving customer experience



A quarter of brands and 27% of agencies believe making experiences as personalised and relevant as possoible is the most important factor in terms of improving the customer experience, according to our newly released

Quarterly Digital Trends Briefing.



25% of brands also say making the customer experience as valuable as possible is the key, while 17% place the most emphasis on making it easy to understand.







58% say being ‘customer-centric’ is most important for establishing ‘digital native’ culture

This is according to our recent Effective Leadership in the Digital Age report.





The next two most important qualities according to respondents are being ‘data-driven’ (40%) and being ‘innovative’ (28%).







‘Creative’, ‘strategic’ and ‘motivated’ most-used marketing buzzwords

LinkedIn has revealed the adjectives UK marketers most frequently use on their profile summaries, and the results are predictably nauseating.







The 2016 top 10 UK marketing buzzwords, according to LinkedIn, are:



Creative

Strategic

Motivated

Passionate

Track record

Enthusiastic

Driven

Successful

Innovative

Ambitious









35% of over-55s regularly shop for clothes online



More than a third of shoppers over the age of 55 regularly shop for clothes online, according to a new study by Fits.me, representing an opportunity for ecommerce sites to target the ‘grey pound’ in 2016.





Other key findings include:



34% of over-55s occasionally shop for clothes on the internet.

24% often or always find it hard to locate what they’re looking for when shopping both in-store and online for clothes.

40% always or often actively find the process of finding the garments they are looking for irritating while shopping for clothes.

UK declared ‘nation most likely to shop on a mobile’

More consumers from the UK are opting to hit the January sales on mobile devices than those from other regions around the world, according to a recent survey by Episerver.







59% of UK respondents made a purchase via their mobile device in the last month.



This figure drops to 50% in the US, 46% in Australia, and dips to 36% in some European nations (Belgium and the Netherlands).





One in four Brits planning ‘digital detox’ in 2016

A quarter of British people are planning on temporarily giving up digital aspects of their lifestyle such as the internet or television, according to new research by Greenlight.





Other key findings include:



Celebrities are driving the trend: Following the example set by celebrities such as Ed Sheeran, Adele, and Russell Brand who have spoken publically about ‘taking a break’ from the web to concentrate on creative projects, many Brits are seeking more time away from digital devices.

Some 7% plan to watch less TV, 6% intend to use apps less, and 5% will reduce the size of their social media networks. Meanwhile, 3% of Brits are thinking about taking a ‘digital detox’ vacation where the use of technology is banned.







57% of brand ambassadors do it ‘to lend a helping hand’

This is according to a new infographic from iAdvize, which also claims the majority of brand ambassadors are either aged 26-35 (34%) or under 25 (32%).







UK seasonal search ad spend increased 12%

Search ad spend was up 12% YoY between 1 November and 25 December, generating 20% more clicks and 35% more revenue than the previous year, according to new figures from Kenshoo.



Black Friday saw similarly positive results, with 14% ad spend increase and 25% revenue increase YoY.



Global spend on social advertising jumps 50%







Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new data from Kenshoo.







100% of big brands hire from ad and media agencies

Every single one of the large organisations quizzed in a recent Kiosked survey said they’ve hired people with ad or media agency experience in the last three months.





Other key findings include:



100% of medium-sized organisations have hired at least one person with ad or media agency experience in the past three months, up from 86% the previous year.

The figure for small companies is 0%.







57% of respondents expect an increase in their recruitment activity from the ad agency sector in 2016.

More than 58% of recruiters questioned have noticed an increase in the requirements for an advertising skillset this year.

The most important skill to brand marketers making in-house hires is creativity (30%), followed by ‘project/campaign management’ (22%).

Timely and vaguely relevant stat of the week…









On this day in 2002, Amazon.com announced its first net profit in the fourth quarter (Q4 2001).



Also on this day in 2002, AOL Time Warner filed suit against Microsoft in federal court, seeking damages for harm done to AOL’s Netscape internet browser after Microsoft began giving away Internet Explorer for free.

Social Media

What are the Most Useful Social Media Networks in 2016 and why?

Answer:

·       Facebook: Because of their insanely huge reach and fantastic ad targeting.

·       Twitter: Doesn’t have as much reach as Facebook, but has similarly awesome ad targeting and much lower advertiser competition.

·       Instagram: Ridiculously low advertiser competition, same awesome ad targeting options as Facebook, reasonably large reach (bigger than Twitter, smaller than Facebook).


http://hotinsocialmedia.com/24-expert-opinions-about-the-top-3-most-useful-social-media-networks-in-2016/

Sunday 17 January 2016

Digital Strategy

What to consider before creating a digital marketing strategy - http://thenextweb.com/offers/2016/01/16/things-consider-creating-next-digital-marketing-strategy/

Thursday 14 January 2016

How Google's Search Chief Has Been Living The "Mobile First" Life For Over A Year

How Google's Search Chief Has Been Living The "Mobile First" Life For Over A Year



SINGHAL: The biggest three challenges for us still will be mobile, mobile, mobile. And I say still we’re far ahead of the game, as you have noticed, compared to anyone or anything else. We’re far ahead of the game.
I feel proud about that, but I still don’t feel happy with the entire product offering. I feel very proud on how much progress we have made with voice search and swipe typing and autocomplete.
That shows in the fact that our mobile traffic has overtaken our desktop traffic.

How rich people think differently - Business Insider

How rich people think differently - Business Insider





21 ways rich people think differently than the average person



http://www.businessinsider.com/how-rich-people-think-differently-2015-8





Stuart C. Wilson / Stringer / Getty ImagesGetting rich may be all in your head.

Mastering your money has a lot more to do with psychology and mindset than we might think.



That's what Napoleon Hill preached in his bestselling 1937 book "Think and Grow Rich," the culmination of his intensive study of more than 500 self-made millionaires.

Self-made millionaire Steve Siebold, who has interviewed 1,200 of the world's wealthiest people during the past three decades, agrees. As backward as it sounds, getting rich often has less to do with the money than the mentality, he writes in his book "How Rich People Think."



Here are 21 mindsets of the wealthy that you could adopt today:

Mandi Woodruff contributed reporting to this post.





Rich people believe poverty is the root of all evil



... while average people think money is the root of all evil.

According to Siebold, there's a certain shame that comes along with "getting rich" in lower-income communities.

"The average person has been brainwashed to believe rich people are lucky or dishonest," he writes. "The world class knows that while having money doesn't guarantee happiness, it does make your life easier and more enjoyable."





Rich people think selfishness is a virtue





... while average people think selfishness is a vice.

"The rich go out there and try to make themselves happy. They don't try to pretend to save the world," Siebold told Business Insider.

The problem is that middle-class people see that as a negative — and it's keeping them poor, he writes.

"If you're not taking care of you, you're not in a position to help anyone else," he said. "You can't give what you don't have."





Rich people have an action mentality



... while average people have a lottery mentality.

"While the masses are waiting to pick the right numbers and praying for prosperity, the great ones are solving problems," Siebold writes. "The hero [most people] are waiting for is maybe God, government, their boss, or their spouse. It's the average person's level of thinking that breeds this approach to life and living while the clock keeps ticking away."





Rich people believe in acquiring specific knowledge



... while average people think the road to riches is paved with formal education.

"Many world-class performers have little formal education, and have amassed their wealth through the acquisition and subsequent sale of specific knowledge," Siebold writes. "Meanwhile, the masses are convinced that master's degrees and doctorates are the way to wealth, mostly because they are trapped in the linear line of thought that holds them back from higher levels of consciousness ... The wealthy aren't interested in the means, only the end."





Rich people dream of the future



... while average people long for the good old days.

"People who believe their best days are behind them rarely get rich, and often struggle with unhappiness and depression," Siebold writes. "Self-made millionaires get rich because they're willing to bet on themselves and project their dreams, goals, and ideas into an unknown future."





Rich people think about money logically



... while average people see money through the eyes of emotion.

"An ordinarily smart, well-educated, and otherwise successful person can be instantly transformed into a fear-based, scarcity-driven thinker whose greatest financial aspiration is to retire comfortably," Siebold writes. "The world class sees money for what it is and what it's not, through the eyes of logic. The great ones know money is a critical tool that presents options and opportunities."





Rich people follow their passion



... while average people earn money doing things they don't love.

"To the average person, it looks like the rich are working all the time," Siebold says. "But one of the smartest strategies of the world class is doing what they love and finding a way to get paid for it."

On the other hand, members of the middle class take jobs they don't enjoy "because they need the money, and they've been trained in school and conditioned by society to live in a linear thinking world that equates earning money with physical or mental effort."





Rich people are up for the challenge



... while average people set low expectations so they're never disappointed.

"Psychologists and other mental health experts often advise people to set low expectations for their life to ensure they are not disappointed," Siebold writes.

But, he says, "no one would ever strike it rich and live their dreams without huge expectations."





Rich people use other people's money



... while average people believe you need money to make money.

Siebold says the rich aren't afraid to fund their future from other people's pockets.

"Rich people know not being solvent enough to personally afford something is not relevant. The real question is, 'Is this worth buying, investing in, or pursuing?'" he writes.



Rich people know the markets are driven by emotion and greed



... while average people believe they're driven by logic and strategy.

"The rich know that the primary emotions that drive financial markets are fear and greed, and they factor this into all trades and trends they observe," Siebold writes. "This knowledge of human nature and its overlapping impact on trading gives them strategic advantage in building greater wealth through leverage."





Rich people teach their kids to get rich



... while average people teach their children how to survive.

Rich parents teach their kids from an early age about the world of "haves" and "have-nots," Siebold says.

While many people have argued that he's supporting the idea of elitism, he disagrees.

"[People] say parents are teaching their kids to look down on the masses because they're poor. This isn't true," he writes. "What they're teaching their kids is to see the world through the eyes of objective reality — the way society really is."





Rich people find peace of mind in wealth



... while average people let money stress them out.

The reason wealthy people earn more wealth is that they're not afraid to admit that money can solve most problems, Siebold says.

"[The middle class] sees money as a never-ending necessary evil that must be endured as part of life. The world class sees money as the great liberator, and with enough of it, they are able to purchase financial peace of mind."





Rich people would rather be educated than entertained



... while average people would rather be entertained than educated.

While the rich don't put much stock in furthering wealth through formal education, they appreciate the power of learning long after college is over, Siebold explains.

"Walk into a wealthy person's home and one of the first things you'll see is an extensive library of books they've used to educate themselves on how to become more successful," he writes. "The middle class reads novels, tabloids, and entertainment magazines."





Rich people just want to surround themselves with like-minded people



... while average people think rich people are snobs.

The negative-money mentality poisoning the middle class is what keeps the rich hanging out with the rich, Siebold says.

"[Rich people] can't afford the messages of doom and gloom," he writes. "This is often misinterpreted by the masses as snobbery. Labeling the world class as snobs is another way the middle class finds to feel better about themselves and their chosen path of mediocrity."





Rich people focus on earning



... while average people focus on saving.

Siebold theorizes that the wealthy focus on what they'll gainby taking risks, rather than how to save what they have.

"The masses are so focused on clipping coupons and living frugally they miss major opportunities," he writes. "Even in the midst of a cash flow crisis, the rich reject the nickel and dime thinking of the masses. They are the masters of focusing their mental energy where it belongs: on the big money."





Rich people know when to take risks



... while average people play it safe with money.

"Leverage is the watchword of the rich," Siebold writes. "Every investor loses money on occasion, but the world class knows no matter what happens, they will always be able to earn more."





Rich people find comfort in uncertainty



... while average people want to be comfortable.

"Physical, psychological, and emotional comfort is the primary goal of the middle class mindset," Siebold writes. "World class thinkers learn early on that becoming a millionaire isn't easy and the need for comfort can be devastating. They learn to be comfortable while operating in a state of ongoing uncertainty."





Rich people expect to make more money



 ... while average people expect to struggle.

"Don't listen to the naysayers who tell you that life is supposed to be a struggle and that you should settle and be grateful for what you have," Siebold writes on Business Insider.

You have to think big. Why not $1 million?





Rich people are obsessed with success



... while average people believe obsession is a bad word.

"The truth is wealthy people have a healthy obsession with getting what they want, which includes money," Siebold writes. "The wealthy see business and life as a game, and it's a game they love to win."

Think about what you want and exactly how you're going to get it, advises Siebold. It will take a certain level of discipline to "win."





Rich people see money as a friend



... while average people see it as their enemy.

"Most people have a dysfunctional, adversarial relationship with money. After all, we are taught that money is scarce — hard to earn and harder to keep,"Siebold writes. "If you want to start attracting money, stop seeing it as your enemy and think of it as one of your greatest allies. It's a friend that has the power to end sleepless nights of worry and physical pain, and can even save your life. The rich see money as a special friend that can help them in ways no other friend can, and these positive feelings lead them to build a stronger relationship every day."





Rich people know you can have it all



... while average people believe they must choose between a great family and being rich.

The idea that wealth must come at the expense of family time is nothing but a "cop out," Siebold says.

"The masses have been brainwashed to believe it's an either/or equation," he writes. "The rich know you can have anything you want if you approach the challenge with a mindset rooted in love and abundance."


Wealthy people set different expectations than average people - Business Insider

Wealthy people set different expectations than average people - Business Insider





After studying a number of wealthy people, self-made millionaire Steve Siebold found multiple thought patterns distinguishing the rich from the average person.
One such fundamental difference he noticed was how the rich and the average approach their goals and their futures, time and time again: Rich people set their expectations high, whileaverage people set low expectations.
"Psychologists and other mental health experts often advise people to set low expectations for their life to ensure they are not disappointed," Siebold writes. But, he says, "no one would ever strike it rich and live their dreams without huge expectations."
Rich people also expect to make more money — they aren't afraid to think big — while average people expect to struggle, and tend to settle for less than what they're worth because of it.
"The masses have a deep-rooted belief that wealth, prosperity, and great success is only for the chosen few who possess extreme talent, specialized knowledge, or just plain luck," the self-made millionaire writes. "The middle class struggles because they expect to struggle."
This mindset creates a self-fulfilling prophecy: "When [average people] experience a windfall, achieve uncommon success, or get what they want unexpectedly, they're convinced it's a lark and their good fortune won't last. Years of middle class programming has created this losing cycle that usually follows them to the grave," Siebold explains.
The wealthy, on the other hand, believe that success is natural — they believe that they deserve it.
"While the middle class experiences good fortune and can't believe it, the wealthy experience good fortune and wonder what took so long," Siebold writes. "This single belief drives the great ones to behave in ways that virtually guarantees their success."

7 Marketing Mistakes That Could Sink Your Business

7 Marketing Mistakes That Could Sink Your Business



Businesses live and die by their marketing strategies. Here are seven core marketing mistakes that could put your company six feet under.

1. Not taking the time to hear what’s new
The marketing landscape is always changing, part of the job of a good marketer is to stay on the cutting edge of new industry trends. While it might be easier to simply stay focused on what you already know and disregard the latest research and tools, that’s not a recipe for success. Simply put, part of your job is to innovate. 

First, make sure you begin each quarter with fresh competitive analysis. What are your competitors doing successfully that you’re not? Do your competitors have a superior content marketing program? Has native advertising on Facebook been their ticket to success? Know your competitors and leverage the channels that are working for them to your advantage. 

Next, talk to your vendors. I recommend holding a marketing day at least two times a year. Invite all your current vendors and the vendors who have been reaching out to you to do a 30-minute pitch on what's new. In addition, make sure to set up meetings with the marketing colleges you respect -- whether they are in your industry or not.

Finally, do some research. Make it a habit to visit marketing sites frequently, and digest the information they provide.

Through this process, you will gather a massive list of new ideas. Make sure to allocate at least some of your budget to trying new marketing services each year. For me, I like 10 percent.

2. Not trying at least one innovative growth hack
A good growth hack can easily propel your business to the next level. Growth hacking, simply put, is a creative use of technology to build your brand. If executed correctly, the right strategy can transform your business from a struggling startup to a household name. Unfortunately, many marketers don’t even try it.

The issue often comes down to time and creativity. You might be so busy going over your analytics, looking at your marketing channels and evaluating your latest campaign you think you just don’t have time to sit back and dream up of a creative way that you can use technology for marketing purposes.

Make the time. Close your office door, turn your PC away from you and think about different ways that you can reach people in your target market with the aid of modern technology. If that doesn’t yield anything for you, consider a brainstorming session with some of your favorite geeks on staff who might have insight about technical solutions that you can use. 

3. Pulling programs too early
Unfortunately, good marketing costs money and takes time. That’s why you need to be prepared to invest plenty of both if you want to make a sound determination about whether or not a particular campaign is successful. 

Search engine optimization (SEO), for example, will take a while. Give your SEO efforts a period of four months before you even look for results. With competition increasing all throughout Google, you cannot simply expect to sign up and be ranked number one. Conversion rate optimization (CRO) also takes time. It can be a few months before you have actually executed a new conversion strategy based on the tests you have conducted.

Regardless of the service, make sure to get a clear understanding of the timeframe from the sales rep before you sign up and stick to it. I have a client who we made an additional one million dollars in profit this year. He has been an SEO client for three years, and every year, we have made him money.

But the first six months he signed up, we had our heads down cleaning up a penalty and fixing his website. If he would have pulled the program in those first six months, he would be much less wealthy. However, he understood the program would take time, and he is now reaping the benefits.

4. Getting talked into a bad service by a slick sales guy
We’re all subject to the power of persuasion. Some of us, more than others, are known to fall prey to the clever tactics of (sometimes unscrupulous) sales reps. Make your decisions about new purchases based on your own analysis as opposed to the wily efforts of commission-paid smooth-talkers who approach you. A simple Google search can provide you with plenty of information about most services that have been around for a while.

Check the reviews, especially the bad ones. Don’t just read the social proof that you’ll inevitably find on the company website. Instead, validate the social proof by contacting the people mentioned. Look for concrete numbers that demonstrate how the service can benefit your organization. Finally, look at the competitors of the service that you’re considering and go through the same review process. You might find that a great service presented to you by a sales rep is offered by another company with a superior reputation of customer support.

Either way, take your time to really vet your new vendors.

5. Dancing around bad numbers
Avoid seeing only what you want to see. Some of your great ideas aren’t going to work. Sometimes, the marketing campaign you thought would take your company to the next level just doesn’t pan out.

Be willing to evaluate your analytics without a bias. If the numbers are showing that the plan isn’t working, then be willing to pull the plug on it, even if it was your brain child. For example, if you’re investing $20,000 in a new ad network, but you’re not seeing the revenue that you think you should, then make it clear to everyone it is not working, and you are going to move on. This is a much better option than trying to highlight metrics that don’t matter.

Bottom line: Embrace bad news instead of trying to make the bad situation look good when everyone can see it is not. It will help you reallocate your resources appropriately so that, in the long run, you stand to benefit. 

6. Not creating a clear marketing plan and presenting it to executives
You need to create a marketing plan and make sure it is well organized. You can find a variety of templates online through a Google search, but here is some general top-level insight. 

Your plan should include a timeline and calendar of events. Why? Because that sets expectations that your plan will not gain immediate results and will keep you focused on major promotions. You’ll need to convince executives that it will take some time before your efforts will be noticeable.
You need to segment out each marketing initiative, project the return on investment (ROI) and show the growth over time. It is a good idea to show low, medium and high projections.
Include a contingency plan. Sometimes, the best plans go awry. There might be an unforeseen circumstance that derails your campaign effort, so have a Plan B in place in the event that you need it.
If you don’t create the plan and present proper expectations, it could mean your job. But worse than that, it will mean your business is not fully prepared, nor has the strategic planning been done that is necessary to take it to the next level. Do not fly by the seat of your pants -- make a plan.

7. Not taking the time to know your core business model
For starters, any marketer needs to know items such as: 

What is your average customer value?
What is the average lifetime of the customer?
What is your profit per customer?
What is your target cost to acquire a new customer? What is your leeway here?
When are your busy and slow seasons?
What are your growth goals?
What is your budget? What flexibility do you have with this budget?
What is a good customer and what is a bad customer?
What are all your marketing channels, what is the cost per channel and the return per channel?
Before you can properly craft a marketing strategy for a particular brand, you need to understand its core business model. By this I mainly mean the numbers, but also the subtleties of the business. Otherwise, you cannot make the most intelligent decisions for the marketing channels you are selecting.

Before any strategy is even put to the drawing board, you should understand these core items. In addition, it is also a good idea to learn general marketing information such as what is your business’ personality? What are its values? What are your main customer personas? What are the features that set the brand apart from competitors? What’s the unique selling proposition (USP)?

Arm yourself with that information and design a marketing strategy in line with the overall business model. That way, you can maximize creative potential and revenue. Many businesses I deal with do not know these core numbers. Without knowing these numbers, you cannot spend marketing dollars effectively, and that hurts a business’ bottom-line. 

Marketing mistakes are easy to make. The good news is that you don’t have to make them. With some proper planning, due diligence and creative problem solving, you can be well on your way to launching a series of error-free digital marketing campaigns. Just make sure that you’re always keeping up with the latest trends, you know your numbers and you plan and stay honest. 

Tuesday 12 January 2016

Divahound — building a social media presence for your small business

Divahound — building a social media presence for your small business





Social Strategy: 5 Trends To Look For In 2016

Mobile Content Is BIG
More and more social users are accessing their social pages via their smartphones. While this one change your entire social strategy, having this knowledge may change the types of images and length of text you post. If you have a big announcement to make, in-the-moment updates will be important for your customers to keep your company top of mind in a world that keeps moving faster and faster! Chances are those updates are coming to their smartphones, so keeping the content short, information-packed and engaging will be key.

Audiences Are Aging and Changing
While aging audiences don’t mean that platforms like Facebook are losing relevance, it’s important to know where YOUR target audience is online. Facebook is still the king of social media platforms, and will offer the best bang for your buck when it comes to one-stop social media interaction. That being said, the changing audience for social platforms is all the more reason you should be staying on top of new and emerging social platforms. If your audience isn’t utilizing them, however, your energies are best spent elsewhere.

User Expectations Increase
Social media sites are not the “look at the sandwich I had for lunch” platforms they once were (ok, just a little). Users are getting more news from social media, as well as product information and service recommendations from friends and connections. Their expectation is that your business not only has a presence on social media sites, but that it is up to date and offers content that offers value to their lives. Simply put, if your social media page hasn’t been updated in six months, you look out of touch and out of date.

Rise of Live Social Broadcasts
Because everyone wants their information NOW, the rise of live broadcasting on social platforms will continue into the new year. Apps like Periscope and Meerkat offer a unique way to engage with customers in a very real-time way. Facebook is also getting into the live broadcasting game, so watch for brands jumping on the bandwagon. Your small business can consider broadcasting something as big as a product launch or as simple as having your staff give everyone a Happy New Year greeting.

Continued Transparency
With the rise of live broadcasts, customers appreciate “real” interactions with brands online. Social media is not a one-sided way of marketing, and your fans and followers expect to see you being as real as possible. This transparency offers credibility in the customer service realm, and people will appreciate your efforts to interact with other humans in a way that reflects your company values.

#SocialMedia Updates from December 2015 | SEJ

#SocialMedia Updates from December 2015 | SEJ





Social Media Updates from December 2015





https://www.searchenginejournal.com/month-socialmedia-updates-december-2015/152543/



By Debbie Miller





The New Year is upon us and it’s time to review the latest in social as well as brainstorm new social media strategies for the year.



Social networks change the dimensions and formats of images frequently and it can be difficult to stay in-the-know on the proper sizes for creative elements.



As you start to plan out your social media campaigns for 2016, it’s critical to optimize social media profiles with the right image sizes if you want to stand out from the crowd. Check out SEJ’s Social Media Image Sizes Cheat Sheetfor an overview of the proper image dimensions for every channel.





It’s time to look back on the final month of 2015 and see what updates our favorite social networks announced at the end of the year.





Facebook

Facebook’s infamous real-name policy — which requires everyone to use either a real name, or a name they’re known by — is now going to be more efficiently enforced.



Facebook released a new set of tools designed to facilitate better communication between Page owners and their audiences. With the number of messages being sent to Pages doubling compared to this time last year, the new features to help Page owners become more responsive to their audience from any device.



The live video feature Facebook began testing with celebrities is now available to a small portion of US-based iPhone users. According to the Facebook Newsroom, this new feature will allow users to share streaming videos they are seeing in real-time.





Google+

The new Google+ is a place for interests, with an emphasis on its ‘Communities’ and ‘Collections.’ The new Google+ is much simpler and also more mobile friendly. According to Google, it focuses on “simple navigation and improved search” which means business’ pages display less specific information than previously.





LinkedIn

LinkedIn is an online professional networking site-turned publishing platform. While LinkedIn originally extended its invite to contribute articles to influencers, in 2014 they widened the publishing platform to everyone. Several individuals are setting a high bar when it comes to publishing on LinkedIn.





Pinterest

Pinterest announced it will let U.S. business buy its “promoted pins” advertising product starting in January. This is the latest step by one of the technology world’s so-called unicorns to build an advertising business worthy of its $11 billion valuation.





Twitter

Twitter revamped the way photos posted to its service will look, with a greater focus on a more media-heavy experience that now features uncropped photos and improved multi-photo displays.





YouTube

YouTube introduced a new permanent fixture to the iOS, Android, and desktop versions of its service — a ‘Trending’ tab that will surface viral videos in real time. This will be the home for viral videos, especially videos that are going viral right at this very moment.



-

Debbie Miller

Social Media and Content Marketing Professional | Writer at Social Hospitality

Debbie has been working in digital marketing for 8 years. She is the President of Social Hospitality as well as the Digital Communications Manager for HyperDisk Marketing. She writes for a variety of Internet Marketing online publications and blogs including SEJ, Maximize Social Business, SEMrush, and AgoraPulse. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee and/or wine.


Top tech trends that will echo into 2016

Top tech trends that will echo into 2016





Top tech trends that will echo into 2016



https://agenda.weforum.org/2015/12/top-tech-trends-that-will-echo-into-2016/?utm_content=buffer0be82&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer


By Sandhya Venkatachalam

Dec 31 2015


Technology, today, is the leading source of productivity gains and sustained competitive advantage for every company and organization in every single industry globally. It also has the potential to level the playing field across educational and socioeconomic disparity.


Through cross-pollination, technology can and is being used to solve long-standing problems in a fundamentally different way. Asking which sectors technology will disrupt is like asking which sectors plastics would disrupt back in the 1950s – the answer is all of them.


Therefore, this technology year in review covers the trends and the deals that not only most impacted tech, but also that permeated the global business, political and social landscape in 2015.


Data is the phenomenon of our time. It is the world’s new natural resource …Cybercrime, by definition, is the greatest threat to every profession, every industry, every company in the world – Ginni Rometty, CEO IBM


In fact, it was data-related cybersecurity issues that dominated the news this year, with some of the biggest data breaches on record, as well as an increase in state-sponsored cyberattacks. The research firm Gartner estimates worldwide security spending reached $75.4 billion 2015, increasingly driven by the need to protect and manage digital business, “particularly cloud, mobile computing, and … the Internet of Things.”


This year, people also realized that 100% security is a myth and more nuanced risk assessment and mitigation strategies started to come into play. Security will start moving away from perimeter defense to more security aware application design, dynamic and static application security testing, and runtime application self-protection.


The general theme of “data”, and what to do with it permeated the rest of the sector, as well. The rapidly accelerating ways technology can be used to store, manage, analyze and act on data was the underlying catalyst for disruption in every single field, not just cybersecurity.


As such, my view of the other top tech trends of 2015 are also based on this theme, one which will likely dominate tech headlines again in 2016:
  1. Clouds and computing everywhere: “Mobile,” including smart-phones, wearables and the Internet of Things, finally became the computing paradigms of focus and their use cases continued to evolve. Flexible cloud infrastructures that centrally coordinated applications and devices scaled even more rapidly and flexibly. Eventually, this will lead to computing everywhere, connecting everything we care about to the Internet and causing an even more rapid creation of data.
  2. Advanced and pervasive analytics: The focus of “big data” in 2015 really moved from managing and storing the data to understanding how to use the increasing amount, volume and variety of data to learn something we did not know before. We moved beyond asking a question and getting a slightly better answer to learning, through advanced analytics, what questions should even be asked in the first place. In the future, every application will have embedded analytics and will need to deliver insights and recommendations, not just processing data faster.
  3. Artificial intelligence and smart machines: Analytics and context started to pave the way for smart machines that can learn for themselves and act accordingly. The pace of advancement in AI actually sped up in 2015 and machine “helpers” started to simplify and automate many processes and to really “open their eyes”. Thanks to embedded intelligence and analytics, these systems will become more alert and responsive to their surroundings and will become more anticipatory as opposed to merely reactive.
  4. 3D Printing: 3D printing started to hit more affordable price points this year that will enable scale and growth in industrial uses as well as penetrate consumer use cases. Quality will continue to improve over the next few years with expansion likely be biggest in industrial and biomedical applications, helping companies reduce prototyping and building costs, as well as enabling new types of design and speed to development.


2015: deals of the year

“Bigger, private tech companies” was the key theme when it came to deals this year. 2015 saw the largest technology M&A deal of all time and the largest leveraged buyout / “take-private” (a practice which is seldom seen in technology) ever in any industry. In October, Dell (which itself was taken private in 2013 in a deal valued over $24 billion) announced an agreement to acquire publicly traded EMC and, with it, control of another public company VMware, in a deal valued in total at $67 billion.


Also dominating tech deal news, was the rise and apparent decline of so-called tech “unicorns,” private tech companies valued at $1 billion or more. Today, there are 144 unicorns valued at $505 billion between them, about five times as many as three years ago. Most are unprofitable. Venture capitalists funded a significant portion of this, but a huge amount of the capital is coming from non-traditional investors in private tech companies like mutual funds and hedge funds who normally invest in public markets but are desperately searching for growth.



There are signs of a pricing slowdown including the inability to maintain public valuations after an IPO as well as mutual fund write-offs on unicorn investments. Amild correction might actually be good for the technology ecosystem – except of course, from those who invested at sky-high valuations in the past 18 months.