Wednesday 24 August 2016

Hillary Clinton’s Mental Problems Might Lead to Serious Meltdown in Front of TV Cameras

Hillary Clinton’s Mental Problems Might Lead to Serious Meltdown in Front of TV Cameras

This is the most tantalizing aspect of Hillary Clinton’s campaign that can cost her presidency.
Emails released by Wikileaks show that Hillary Clinton looked into a drug used to treat sleepiness and Parkinson’s disease after she apparently began suffering from “decision fatigue” even way back in 2011.

People in positions of power and influence can suffer from “decision fatigue” that causes them to be “low on mental energy” and prompts the sufferer to “become reckless” and “act impulsively”.

Hillary Clinton’s won “decision fatigue” could explain why she has been “angry at colleagues,” which is possibly a nod to Clinton’s infamous temper tantrums that have left her staffers in tears.

Secret Service whistleblower told that Hillary has a serious neurological disease. According to one of her campaign’s aids, “Hillary’s been having screaming, child-like tantrums that have left staff members in tears and unable to work.” “She thought the nomination was hers for the asking, but her mounting problems have been getting to her and she’s become shrill and, at times, even violent.”

In one incident, Hillary berated a low-level campaign worker for making a scheduling mistake. When the girl had the nerve to turn her back on Hillary and walk away, Hillary grabbed her arm.

Hillary Clinton’s poll numbers have slipped by 10 points in one week on the eve of the Democratic debate. Bill Clinton and Hillary’s campaign team are concerned that her anger may surface at the wrong time.

The Democratic capaign staffers are doing their best to try and keep the recent polling numbers consistently in favor of Hillary Clinton in order to stave her imminent nervous breakdowns. They are concerned that she could have a serious meltdown in front of TV cameras, which would make her look so out of control that voters would decide she is not fit or doesn’t have the temperament to be Commander in Chief.

“We’re having some success in giving her some chill pills,” said a campaign adviser.
Hillary Clinton is reported to have her own anger checked to help make her focus on Republicans, not on her campaign aides and fellow Democrats.

“Hillary’s always at her most effective when … she’s mad as hell and isn’t going to take it anymore.”

For much more on Hillary Clinton’s grave health problems and her vascular dementia-related mental disorder, see Edward Klein’s latest book “Unlikeable: The Problem with Hillary” (Regnery Publishing). Visit edwardklein.com.

Perhaps this explains why Hillary Clinton has been caught lying again—and this time it’s serious, because she lied to the FBI, which is a federal crime punishable by a fine and/or imprisonment.

Thursday 18 August 2016

Hillary Clinton is Dying Too

Hillary Clinton is Dying Too


Hillary Rodham Clinton has been severely criticized for her handling of classified government information. But that might turn out to be not her greatest problem! Her email scandal simply averts public eye from the real problem affecting the future of Mrs. Clinton’s career. That is the problem of her deteriorating health.

Aside from superficial theorizing about her health problems, a deeper expert enquiry into Mrs. Clinton’s health poses a rather legitimate question: Is Hillary Clinton physically and mentally capable of serving as President of the United States and Commander-in-Chief? At closer inspection, it appears that the Democratic presidential nominee’s health concerns are far more serious than any superficial rumors might suggest.

However, even a rapid glimpse at her calendar should indicate something that the progressive liberal media people are seemingly suppressing: Clinton’s campaign schedule has never included more than one campaign event each day. And it is at the heat of the campaign season when both candidates are running virtually neck-in-neck. In the first two weeks of August, Hillary Clinton was only campaigning half of those days. Meanwhile, Republican presidential nominee Donald Trump has held more than twice as many events and has only taken two days off the campaign trail.

Another strange propensity of the Democratic candidate is her notorious aversion to public speeches and press conferences. Throughout her campaign Mrs. Clinton has held only a handful of public debates, made one or two public speeches, and did not hold a single press conference in half a year. This bizarre conduct on her part did not escape the notice of professional reporters, who actively talk about Clinton’s unwillingness to participate in a freewheeling but formal forum with reporters. This has certainly risen to a central issue of the campaign, with everybody from the Washington Post to ABC News to New York magazine hectoring her about her press conference avoidance. The secretary’s “press conference phobia” has not been explained, except by reference to her closed door interviews, which are said to be enough to sway the opinion of the public in her favor.

Yes, reporters can be malicious, presumptuous beasts beneath her contempt, forever judging her and setting traps to destroy her. But do not forget that Hillary Clinton is a lawyer and a career politician and rejoining to acidic questions is clearly her purview. At least that is what she has done for the better part of her life. And yet, when Clinton's schedule was announced, several news outlets noted that Clinton hasn't scheduled a single weekend campaign event in the month of August. Hillary Clinton is hiding from the public eye!

Meanwhile, Hillary Clinton is said to be in her final stages of Vascular Dementia.  Vascular Dementia is the second most common type of dementia after Alzheimer's disease. The word dementia describes a set of symptoms that can include memory loss and difficulties with thinking, problem-solving or language. In vascular dementia, these symptoms occur when the brain is damaged because of problems with the supply of blood to the brain.

According to the Alzheimer society, the most common cognitive symptoms in the early stages of vascular dementia are:
* problems with planning or organizing, making decisions or solving problems
* difficulties following a series of steps
* slower speed of thought
* problems concentrating, including short periods of sudden confusion.
A person in the early stages of vascular dementia may also have difficulties with:
* memory - problems recalling recent events
* language - speech may become less fluent
* visuospatial skills - problems perceiving objects in three dimensions.

Vascular dementia causes behavioral changes that often make people seem unusual or out of character. The most common include irritability, agitation, aggressive behavior and a disturbed sleep pattern. Someone may also act in socially inappropriate ways. Occasionally a person with vascular dementia might strongly believe things that are not true and suffer various delusions or see things that are not really there and have all kinds of hallucinations.

Vascular dementia is usually caused by reduced blood supply to the brain due to diseased blood vessels. To be healthy and function properly, brain cells need a constant supply of blood to bring oxygen and nutrients. Blood is delivered to the brain through a network of vessels called the vascular system. If the vascular system within the brain becomes damaged - so that the blood vessels leak or become blocked - then blood cannot reach the brain cells and they will eventually die.

Hillary Clinton is known to be power hungry even to the point of putting her family and her own health second to her attempts to exercise authority and control. It would not come as a surprise to many people who know her if she was willing to jeopardizes her own health and the happiness of her daughter and even grandchildren by running her presidential campaign while she was mortally sick. Quite on the contrary. Hillary Clinton is desperate to be the first female president. For people who have known her for a long time, it is the strongest motivator that will drive Mrs. Clinton on in the hope that she, by hook or by crook, will become First Female President, even if it means that she will survive for a few weeks or months afterwards.

Like her husband Bill, Hillary Clinton is obsessed with idea of leaving a legacy. Perhaps, it was her good idea all along. But their vain attempts at leaving a legacy have proved to be disastrous. Bill Clinton is said to have been obsessed with his legacy, and for good reason. A president's legacy has a way of defining his presidency: Harry Truman’s drew a road map for fighting the Cold War; Lyndon Johnson’s sentenced Richard Nixon to Vietnam; Ronald Reagan’s finished off the Soviet empire.

Like his predecessors, Bill Clinton left behind a legacy that has covered in ignominy the Clintons for a time and left America and the world swaying in horror and pain from the wars that were unleashed in Somalia (Mr. Clinton's nation-building experiment would claim 30 American lives and 175 U.S. casualties), Europe (after Belgrade flouted NATO's threats and intensified its dubious policies toward Bosnia), the Middle East and Asia (international terrorists were no longer frightened by the US military might). After watching Mr. Clinton thrash Iraq, Serbia, Afghanistan and Sudan for nearly half a decade, America's enemies have decided that nothing short of an ICBM will give Washington pause. The Clinton legacy served as an epilogue to the first Bush administration and a prologue to the second. Just as the younger Bush could not foresee exactly where the story would take him, so Mr. Clinton did not know what would have happened the following years.

Urged by his wife, Hillary, to strive forward to leave a “legacy”, Bill Clinton made a mess of global proportions and never fully recovered from the mistakes he made during his presidency. Today, Hillary Clinton seems to be suffering from the same fit of vanity that had led her husband to ignominy and is now driving her to be elected the first female President of the United States. All that regardless of her health problems that have been kept as the greatest secret of the Democratic nominee! The question if a deadly sickness would prevent her from running for president does not seem to have posed any problems to Mrs. Clinton. Her answer is certainly ‘no’. She is willing and eager to leave a legacy becoming the first lady president. The interests of the people and national security disregarding. The Democrats would certainly have no compunction nominating a dying candidate, as long as it means that they will hold onto power.

Historical precedents also must be encouraging them. A dying FDR was propped up just long enough to win the election of 1944 and died just three months into his term. That health problems are Hillary Clinton’s greatest secret ensues from a detailed survey conducted by a number of specialists close to the Democratic nominee. According to the New York Post and a number of other sources, Hillary Clinton faces “mounting health issues” leaving her secretly worried that she’s too sick to run for president.

The 68-year-old Democratic front-runner has been “frequently plagued” by “blinding headaches” and a series of strokes over the course of the campaign which have left her second-guessing her chances of winning in 2016, says the upcoming book “Unlikeable — The Problem with Hillary.” Radar reports that some insiders have said that Clinton has had several strokes and may have multiple sclerosis. Rumors circulate that Clinton has been repeatedly hinted at the possibility that, perhaps for her daughter Chelsea and her grandchild, she should step aside and let another replace her as the Democratic nominee.

Overwork — frequent overseas trips, perpetual jet lag, high-pressure meetings — had surely made her ill. She has kept up a punishing schedule since Hillary Clinton became Bill’s wife, especially after Mrs. Clinton declared her candidacy for president in 2007. Having logged more than 950,000 miles and visited 112 countries, she is known to be one of the most-traveled secretaries of state in history. She has gradually put on weight and in recent times appeared fatigued. However, that was not what has become her real problem. Mrs. Clinton is suffering clots in her head.

Hillary Clinton has suffered a variety of health issues. Unsurprisingly, she has declined to make her medical records public. In July of 2015 her personal physician released a letter asserting her “excellent physical condition.” Unfortunately, even casual observation, including multiple later episodes recorded on video, strongly suggest that the content of the letter is insincere. There is a certain need to sort through the known facts and demand a fair, thorough medical explanation for Mrs. Clinton’s physical condition to make it public.

Hillary Clinton physically and even mentally is not capable of serving as President of the United States. This conclusion would certainly be made if serious and independent medical examination was made prior to the debates. Hillary Clinton is mortally ill. She, in fact, will probably die within the next year or two. Even casual observers have noted multiple times that Hillary Clinton is looking older by the month. And perhaps any doctor would agree that her increasingly worsening physical condition is the most expected development of Mrs. Clinton’s Vascular Dementia.

Since June 2009, Hillary Rodham Clinton, the then Secretary of State, have undergone a massive number of surgeries and medical treatments to repair and recuperate from a fractured right elbow, which had been caused when she slipped and fell on her way to a White House meeting. Presumably, the unfortunate incident had repercussions. That and the fact that she had a blood clot in the past – in her leg, in 1998 – contributed to Mrs. Clinton’s propensity to dehydration, loss of consciousness, and increased risk of forming clots higher in her blood system. On December 13, 2012, a concussion through the fall in her home, when she fainted and fell striking her head, was diagnosed and Mrs. Clinton was admitted to New York-Presbyterian/Columbia hospital. A scan discovered a number of additional blood clots and more. Hillary Clinton had spent several days of treatment for the blood clots in a vein in her head.

The clots in her head turned out to be potentially more serious than the other ones, blocking a vein that drains blood from the brain. Untreated, such blockages inevitably lead to brain hemorrhages and/or strokes. Treatment consists mainly of blood thinners to keep the clot from enlarging and to prevent more clots from forming, and plenty of fluids to prevent dehydration, which is a major risk factor for blood clots.

Specialty fluids have become a daily necessity for Mrs. Clinton to prevent more blood clots from appearing in the brain. Dr. David J. Langer, a brain surgeon and associate professor at Hofstra North Shore-LIJ School of Medicine, said that Mrs. Clinton needs continual monitoring in the following months and probably years to make sure her doses of blood thinners are correct and that the clots are not growing.

Back in 2012, she theoretically still was able to testify before the Senate and House about the attack on the American mission in Benghazi, Libya, which had killed four Americans, including Ambassador J. Christopher Stevens on September 11, 2012. However, Mrs. Clinton’s physical condition was too bad and she could not appear at a hearing in December.

Mrs. Clinton’s blood clots formed in a large vein along the side of her head, behind her right ear, between the brain and the skull. The vein, called the right transverse sinus, has a matching vessel on the left side. These veins drain blood from the brain. Simultaneous blockages in both those veins can cause strokes or brain hemorrhages. But if only one transverse sinus is blocked, the vein on other side can usually handle the extra flow.

Mrs. Clinton was lucky to have only one vein blocked. If additional clot, higher in this drainage system, appeared in a vessel with no partner to take the overflow, it would have been far more dangerous, according to Dr. Geoffrey T. Manley, the vice chairman of neurological surgery at the University of California, San Francisco. The fact that Hillary Clinton had blood clots in the past suggested that she has a tendency to form clots, and will need blood-thinners for the rest of her life, Dr. Manley said.

One major risk to people who take blood thinners is that the drugs increase bleeding, so blows to the head from falls or other accidents – like the fall that caused Mrs. Clinton’s concussion – become more dangerous, and more likely to cause a brain hemorrhage.

According to Dr. Langer, the vein blocked by the clot might not reopen. As the time goes, the clot persists and the body covers it with tissue that closes or narrows the blood vessel. However, as long as the vein on the other side of the head remains open, there is no immediate problem for the patient.

It remains unclear what caused Mrs. Clinton’s blood clots to begin with. What is clear is that her blood clots have caused her, throughout her entire life, occasionally lose consciousness, pass out, and fall unexpectedly, sometimes hurting her head, elbows, and knees. One of the reasons could be her overworking and stressing during her frequent overseas trips, perpetual jet lags, high-pressure meetings, and so on. One of the warning signals of her worsening situation has been her putting on weight and in more recent times appearing more frequently fatigued. Those are strong signs of severely disrupted blood circulation and vascular problems.

Another direct repercussion of vascular dementia is developing behaviors that seem unusual or out of character. The most common include irritability, agitation, aggressive behavior and a disturbed sleep pattern, delusions, and hallucinations. Someone may also have memory loss and/or act in socially inappropriate ways.

Average life expectancy for people suffering vascular dementia, from the time of diagnosis, is five years. According to public records, Mrs. Clinton’s vascular dementia was diagnosed in 2013. If she became president, Mrs. Clinton would be unlikely to complete the term and there's a good chance that the VP would have to take over months after the election.

Hillary Clinton faces mounting health issues, which is a fact! Her neurological condition includes Complex Partial Seizures and Subcortical Vascular Dementia! To address the condition, Clinton's doctor is said to have also raised the dosage on her “antidepressants and anxiety medication”!

Dementia can significantly shorten a person's life. If Mrs. Clinton were a sitting president, this diagnosis alone would be enough grounds for her resignation. However, Clinton’s campaign is in full swing. Meanwhile, throughout the campaign, cameras have caught glimpses of Hillary Clinton coughing, wheezing, stumbling, and stuttering. One of her staff has been photographed carrying a pen for emergency injections…

Hillary Clinton is almost 69 years old. It is reasonable to expect a person of her age to have some medical issues. However, Clinton is not retiring from work. Instead, she is running for president, possibly the most stressful job in the world. And she seems to be little concerned with the fact that the health of Commander-in-Chief is national security issue.

Hillary Clinton is a renowned megalomaniac, who still believes, like her husband, that she ought to leave a “legacy”. Preposterous as she appears to be, Hillary Clinton is determined to win. Meanwhile, increasingly smaller number of her dwindling supporters find Mrs. Clinton trustworthy. Given her deteriorating health condition, Hillary Clinton continues to push forward, deceiving the public about her health, avoiding press conferences and most public events.

She knows that pretty soon she will be evidently not fit to stay in her job any longer. Any deception would be impossible. She knows she would not be able to last longer than one term, if elected president. Her illness progresses too quickly. Yet, she keeps her maniacal struggle. Hillary Clinton is asking for the toughest job on the planet just to stake her ground in history. She does not seem to care that, should she become president, Mrs. Clinton would not be able to execute her duties properly. Pretty much like when she was Secretary of State back in 2012, when she had her first stroke.

She is known to have had little integrity long before Benghazi. But even then, she had no stamina or medical condition to do her job the way she would have liked to. So what? Now, her physical and mental capacity are diminishing by the day. If she becomes president, her short and probably painful tenure certainly will not last long. Maybe two months, maybe two years. Perhaps it even becomes a series of events similar to Benghazi or some other terrible things follow. Hillary Clinton seems to be obsessed with her endeavor to win the race. If she wins, the fact is Hillary Rodham Clinton is the First Female President of the United States of America forever! There will be no other in the future! As to the details, what difference – at this point – does it make?


Thursday 11 August 2016

Obama is the Founder of ISIS




Camp Bucca, which had detained some of the Iraq War’s most radical jihadists along the Kuwait border, was the US prison that became the birthplace of ISIS.


In 2009, the U.S. military closed down Camp Bucca, its largest detention center in Iraq, as the Obama administration continued to release or hand to Iraqi authorities the thousands of people it had held since the 2003 U.S. invasion.


The closure of Camp Bucca, a sprawling complex in Iraq's southern desert near Kuwait, was a major step toward the unwinding of the $300 million-a-year U.S. detention program, as agreed under a bilateral security pact signed the previous year.


Bucca once housed as many as 14,000 detainees, the majority held for months or years without any charges made against them and with no way to defend themselves in court. Some were kept in steel shipping containers with a toilet and air conditioning. In total, around 100,000 people have been detained there by U.S. forces since 2003.


In March 2009, Camp Bucca freed hundreds of inhabitants. Families rejoiced, anxiously awaiting their sons, brothers and fathers who had been lost to Bucca for years. But a local official fretted. “These men weren’t planting flowers in a garden,” police chief Saad Abbas Mahmoud told The Washington Post’s Anthony Shadid, estimating 90 percent of the freed prisoners would soon resume fighting. “They weren’t strolling down the street. This problem is both big and dangerous. And regrettably, the Iraqi government and the authorities don’t know how big the problem has become.”


Camp Bucca now represents an opening chapter in the history of Islamic State. Many of its leaders, including Abu Bakr al-Baghdadi, were incarcerated and most likely met there for the first time. According to former prison commanders, analysts and soldiers, Camp Bucca provided a unique setting for both prisoner radicalization and inmate collaboration.


Camp Bucca is said to have been formative in the development of today’s most potent jihadist forces. At least nine members of the Islamic State’s top commanders did time at Bucca, according to the terrorist analyst organization Soufan Group. Apart from the ISIS leader Baghdadi himself, who had spent five years there, the leader number two, Abu Muslim al-Turkmani, as well as senior military leader Haji Bakr, (now deceased), and leader of foreign fighters Abu Qasim were also incarcerated there, Soufan said.


“Before their detention, Mr. al-Baghdadi and others were violent radicals, intent on attacking America,” wrote military veteran Andrew Thompson and academic Jeremi Suri in the New York Times. “Their time in prison deepened their extremism and gave them opportunities to broaden their following. The prisons became virtual terrorist universities: the hardened radicals were the professors, the other detainees were the students, and the prison authorities played the role of absent custodian.”


Bucca opened in the wake of the Abu Ghraib scandal in 2004, when pictures of U.S. soldiers abusing and sexually humiliating detainees at the west Baghdad prison shocked the world and helped fuel a vicious insurgency. Most detainees, separated according to their Sunni or Shi'ite faith, were free to move around the open-air compounds they lived in, surrounded by steel fences, razor wire and catwalks patrolled by soldiers. Sometimes, they had access to computer and sewing classes, and each one was given a copy of the Koran. Prisoners viewed as particularly dangerous were kept in isolation.


A former prison commander James Skylar Gerrond remembered many of them. He wrote on Twitter in July, “Many of us at Camp Bucca were concerned that instead of just holding detainees, we had created a pressure cooker for extremism.” He worked at the prison between 2006 and 2007, when it was glutted with tens of thousands of radicals, including Baghdadi. Many were guilty of attacking American soldiers. But many more were not; “simply being a ‘suspicious looking’ military-aged male in the vicinity of an attack was enough to land one behind bars,” according to the Times opinion piece.


As early as in 2009, many experts viewed the happening situation “as an appalling miscarriage of justice where prisoners were not charged or permitted to see evidence against them and freed detainees may end up swelling the ranks of a subdued insurgency.”


It did not come as much of a surprise when this subdued insurgency eventually caught fire. At the height of the Iraq surge in 2007, when the prison was glutted with 24,000 inmates, it seethed with extremism. Inhabitants were divided along sectarian lines to ameliorate tension, a military report said, and inmates settled their disputes with Islamic law. “Inside the wire at these compounds are Islamic extremists who will maim or kill fellow detainees for behavior they consider against Islam,” the military report said.
“Sharia courts enforce a lot of rules inside the compounds,” one soldier quoted in the report said. "Anyone who takes part in behavior which is seen as western is severely punished by the extremist elements of the compound. It’s quite appalling sometimes."


Prison commanders such as Gerrond observed the growing extremism: “There was a huge amount of collective pressure exerted on detainees to become more radical in their beliefs,” he told Mother Jones. “Detainees turned to each other for support. If there were radical elements within this support network, there was always the potential that detainees would become more radical.”


According to the terrorist analyst organization Soufan Group, the unique setting at Camp Bucca, which thrust together Saddam Hussein’s Baathist secularists and Islamic fundamentalists, set the stage for something perhaps worse: collaboration. At the prison, the two seemingly incongruous groups joined to form a union “more than a marriage of convenience”, Soufan reported.


Soufan found each group offered the other something it lacked. In the ex-Baathists, jihadists found organizational skills and military discipline. In the jihadists, ex-Baathists found purpose. “In Bucca, the math changed as ideologies adopted military and bureaucratic traits and as bureaucrats became violent extremists,” the Soufan report said.


From the ashes of what former inmates called an “al-Qaeda school,” rose the Islamic State. Indeed, when those inhabitants who were freed in 2009 returned to Baghdad, they spoke of two things only: their conversion to radicalism and revenge.







They US handed all those Camp Bucca detainees to the Iraqi side. Then they were all released on the orders from the US Government. Thus the US Government had created those ISIS leaders to begin with and then let them go do their murderous business after years of enforced cohabitation, administrative and military training, and radicalization.

Tuesday 9 August 2016

Metrics & ROI - Data and Analytics: Three Key Steps to Successful Business Decisions : MarketingProfs Article

Metrics & ROI - Data and Analytics: Three Key Steps to Successful Business Decisions : MarketingProfs Article



Consider, therefore, how well Marketing can use its data and analytical muscle to answer these kinds of questions:
  • Which customers are buying? Where can we expand our share of wallet? What offers should we make, and to which customers?
  • Are any customers at risk? Which ones? What can we change to reduce customer risk? Can we improve customer preference?
  • How are our marketing initiatives performing today? How about in the long run? What can we do to improve them?
  • Where are our best market opportunities? Where are prospective customers spending their time and money?
  • How does our marketing compare with our competitors'? Where are competitors spending their time and money? Are they using channels that we aren't?
  • What should we do next? Are our marketing resources properly allocated? Are we devoting time and money to the right channels? How should we prioritize our investments for next year?

Monday 8 August 2016

Student loan issue teed up for Trump | TheHill

Student loan issue teed up for Trump | TheHill



Trump could turn the bankruptcy issue from a negative into a positive for his campaign by using student loans to show the voters why the founding fathers put a uniform bankruptcy system near the top of the list when they gave Congress its powers. He would attract tens of millions of voters who otherwise would be on the fence, and unlike every other issue where the battle lines are clearly drawn, these voters would come with zero defections going the other way.

Jeb Bush put the return of bankruptcy protections to student loans into his presidential platform. Even conservatives like David Brooks and the Cato Institute have publicly called for the return of bankruptcy protections to student loans.  This issue practically screams out to Donald Trump. He should listen if he is serious about winning this election.

2016 Presidential Election Toss-Up States

2016 Presidential Election Toss-Up States



2016 Election Battleground States Map

These are the states where a competitive 2016 election is most likely to be won or lost, based on review of various forecasts.

LIVE Stream: Donald Trump Full Economic Plan Speech in Detroit, Michigan...

Saturday 6 August 2016

Social Media Marketing Trends in 2016


The Top 7 Social Media Marketing Trends Dominating 2016

Jayson DeMers

Late last year, I made some predictions about social media in my post, The Top 7 Social Media Marketing Trends That Will Dominate 2016. Now that we’re more than halfway through 2016, let’s take a look at what the dominating trends really are:

1. Less is more, better is better.

Social media is a crowded world already—there are billions of users with social profiles, and they all follow hundreds to thousands of different accounts. On top of that, most platforms’ newsfeed algorithms now sort posts based on a degree of perceived relevance, rather than based on the time of publication (in fact, Instagram just changed theirs over recently). Add in the fact that users are beginning to prefer hyper-relevant, in-the-moment content to regurgitated updates or retrospective posts, and you have a perfect formula for users to prefer fewer, but better posts. Quality has always been more important than quantity, but now social platforms and users are further cementing that fact.

2. A shift is happening in platform dynamics.

Until recently, the three big players of the social media game were Facebook, Twitter, and LinkedIn—almost indisputably—and all three platforms served similar functions for slightly different niches. Today, those positions have changed and diversified; Instagram and Snapchat are newer players in the game, but each serves a niche role despite having massive user bases.

3. Live streaming is getting bigger.

Video content has seen a huge spike in popularity over the past few years, in part because it has become a more accessible medium, and in part because users are growing tired of older mediums. Combined with the trend of users demanding more “live” and in-the-moment updates, live streaming video has seen a major increase in popularity; especially with the recent release of Facebook Live.

4. Buy buttons are becoming more common.

Advertising on social media has always been around—it’s how they make money, after all—but only recently has the advertising experience become something more akin to a shopping experience. Ads and products available to purchase are starting to work their way into users’ newsfeeds and profiles more smoothly and with fewer distinctions from organic content. These are typically associated with the simple addition of a “buy” button, which leads to an integrated cart to make it easier than ever to convert followers into real customers.

5. New applications are changing social interaction.

The entire motivation behind social media’s existence is the “social” element; these platforms were developed for people to engage with one another, directly and for the most part, in conversational form. Now, forms of interaction are starting to diversify. Platforms like Snapchat are allowing more one-sided conversations, in a more fleeting, temporary context. Platforms like Facebook are launching new communication channels like Messenger for Business, which serves as a kind of customer service wing. Brands and consumers are able to talk to each other in new, more diverse ways, and that range is only broadening.

6. We’re seeing a push for more personalization.

Users are tired of seeing the same types of content populate in their newsfeeds, and they’re tired of seeing posts they don’t care about. There’s a greater demand for personalization and customization, and platforms and publishers alike are doing what they can to cater to that demand. In fact, Facebook was recently accused of having a political bias because its personalization algorithm tended to display stories with a political leaning already similar to its targeted users’ preferences.

7. We’re getting broader app functionality.

Social media apps are developed and owned by companies, and those companies need to make money to survive. They can sell ad space and user data, but they lose attention and user potential every time a user clicks out of an app. To remedy this, social platforms are doing more to keep users involved in-app for the longest time possible, offering peripheral functionality to keep users contented on more fronts. Some of these functions include in-app search functions, embedded content, and in Facebook’s case, even a personal digital assistant.

Some of these trends have been around for a while, manifesting gradually as more consumers have turned to them. Others popped up recently as a response to other developments, or as pure innovations emerging from the ether. In any case, they’re here now; you don’t have to adopt all of them or develop new strategies for them, but you do have to recognize their existence even if you’re only playing defense. These are the shapers of the social media marketing world as it exists today, and they’re forerunners of tomorrow’s developments. If you’re looking for help getting started with your own social media marketing campaign, grab my eBook, The Definitive Guide to Social Media Marketing.

http://www.forbes.com/sites/jaysondemers/2016/08/01/the-top-7-social-media-marketing-trends-dominating-2016/#7f3dba335da7