MyTunes: Metrics & ROI - Data and Analytics: Three Key Steps to Successful Business Decisions : MarketingProfs Article

Tuesday 9 August 2016

Consider, therefore, how well Marketing can use its data and analytical muscle to answer these kinds of questions:

Which customers are buying? Where can we expand our share of wallet? What offers should we make, and to which customers?
Are any customers at risk? Which ones? What can we change to reduce customer risk? Can we improve customer preference?
How are our marketing initiatives performing today? How about in the long run? What can we do to improve them?
Where are our best market opportunities? Where are prospective customers spending their time and money?
How does our marketing compare with our competitors'? Where are competitors spending their time and money? Are they using channels that we aren't?
What should we do next? Are our marketing resources properly allocated? Are we devoting time and money to the right channels? How should we prioritize our investments for next year?

MyTunes