When it comes to marketing stacks and startup companies, it’s Google’s world, and other technology providers are just living in it.
Google technologies took the top five spots in an analysis presented Monday at our MarTech Conferenceof about 150 “unicorns” — startups that are valued at more than $1 billion.
Isaac Wyatt, Director of Marketing Strategy and Operations at New Relic, used the Datanyze platform to analyze the technologies in use by the startups on Crunchbase’s recent “unicorn” leaderboard.
He found that this group of companies uses an average of about 10 different marketing technologies, and almost all of them are using at least one Google platform — quite often, a version of Google Analytics.
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