Keep It Short And Sweet
According to Quicksprout, CoSchedule and a number of other research authorities on headline writing, the optimum length for a headline should be 6 words.
The reasoning is that apparently people tend to read the first 3 and the last 3 lines of a headline when scanning – so with 6 they presumably read them all!!. However, the number 6 is approximate, and 8 or 9 words is perfectly fine – as is 4 or 5 if you can cut it down that much without losing meaning.
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