People often make buying decisions by using all five of their senses and once product designers discover what each of these sensory influencers are, they can develop packaging that strategically speaks to consumers at each stage of the decision-making process. It’s ultimately about designing a complete experience—one that supports the brand every step of the way.
http://www.fastcodesign.com/3024657/6-tips-for-making-a-powerful-first-impression?utm_content=32318382&utm_medium=social&utm_source=twitter
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