Three Big Stars Forever

Samsung shows business customers how to be high tech - CNET http://www.cnet.com/news/samsung-shows-business-customers-how-to-be-high-tech/

Technology is becoming more knit inside the fabric of our daily lives. The number of electronic devices seems to just grow larger every year. Larger TV screens,  larger and more powerful smartphones and tablets, and now new gadgets like smartwatches are taking their place in the household and sometimes on our own body.
One of the most successful companies in the electronics arena is Samsung.

The name Samsung has a meaning. Samsung is actually a word made of two parts - Sam and Sung, and each of them has a meaning. Sam stands for ‘three’ and Sung means ‘stars’, so combined together Samsung literally translates as ‘three stars’ or ‘tristar’.

This Korean symbol (‘hanja’) stands to signify something that Samsung is “big, numerous, and powerful” ('sam') and "eternal" (as in the ‘sung’ hanja). Something big, powerful, and eternal is embedded in Samsung’s brand name.

Those same three stars were reflected in the company’s logo from its earliest days in the 30s, when Samsung was just starting off as a business of several landowner families.

Now, Samsung employs over 236,000 people across 79 countries in the world (apart from Korea), and it’s one of the world’s 10 most valuable brands.

Samsung knows just what its business customers need, too, and it is happy to show them. The Korean electronics giant last year opened an "Executive Briefing Center" on the sixth floor of its North American headquarters in Ridgefield Park, NJ. The facility is used to show potential customers the sort of Samsung technology they can use to update their businesses. That includes everything from monitors that connect with tablets and smartphones to special screens that overlay displays to make them touch-compatible.

Samsung's briefing center doesn't just show the different technologies, but actually has them displayed in the sort of environment where they'd be used -- schools, medical centers, financial offices, hotels, and retailers. Visitors, which number in the hundreds each month, can use the vignettes to brainstorm, but they can't buy such solutions straight off the shelf.